Abram on Library 2.0 and the Cluetrain

Rock On! Read Stephen Abram’s The Shop Window: Compelling and Dynamic Library Portals:

There has been much discussion lately about the emergence of the next generation Web, colloquially referred to as Web 2.0. This is the emerging interactive Web, where two-way conversations are the norm, indeed the expectation. People demand these forms of advanced interaction with people and information. Those of us in Libraryland will be naive to ignore it, for it could hurt us. This emerging paradigm of the two-way Web is perfect for libraries. Indeed, some library folks are starting to talk about Library 2.0. Cool! It brings us back to the “95 Theses” of the Cluetrain Manifesto and how brilliant it was years ago, and they still stand up as touch points of modern thinking about the impact of the Internet. You can read them again at: http://www.cluetrain.com/.

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