Timid Marketing

Stephen Abram on marketing:

I suspect that we’re not being assertive enough. Too many of us try to influence subtly. Too many of us are not direct enough. Too many of us only use a small range of the tools in the marketer’s toolkit. Many think people will notice the good work we do naturally. They won’t. And too many of us believe that it’s just good enough to be right, good, and to tell folks stuff. It’s not.

http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0

This article made the rounds awhile ago, but a reread this morning was refreshing. Are we timid about marketing too?

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