1. It taps into the user-generated content trend.
2. It extends the presence of the library out into a thriving social space.
3. It demonstrates how to easily set up a photo sharing extension of the library – complete with a brief disclaimer.
4. It gets folks to think about what book they would want to pose with.
5. It seamlessly allows patrons to participate with the library in building a unique view of what the library is about.