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64310 imprints, 67 clicks and 15 fans

64310 imprints, 67 clicks and 15 fans

Originally uploaded by K.Jane

Via Flickr, KJane reports on a Facebook ad she did for her library:

‘d like to think that paying 10$ for 64310 imprints is a pretty good deal. The ad was used only to let our undergraduates know that we had a presence on Facebook. We welcomed them to 2008, we wished them a great semester, and we suggested they become a fan.

It would have been nice if we had gotten more fans out of it but still, I am pleased.

I like the idea that I can remind them quietly about the library as place. During midterms and exams, I plan on have more “library as a friendly-face” ads this semester before I completely assess the value of them.

2 Responses to “64310 imprints, 67 clicks and 15 fans”

  1. The Distant Librarian Says:

    Another way for libraries to advertise in Facebook…

  2. Simon Chamberlain’s library weblog » Blog Archive » Social networking a bust? Says:

    [...] the same topic, Michael Stephens reports on a library who advertised on Facebook – $10 worth of advertising brought them 15 fans. [...]

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