Blockbuster is using a dozen Dallas-area stores to test concepts such as:•Whether customers want to rent movies as early as 6 a.m. on their way to work, instead of after work.
•Including the option to buy a cappuccino or a fountain drink.
•Offering new technology for watching movies, reading books or shooting video at a Blockbuster.
•Whether customers would stop in more often if they or their children were entertained with a game of Rock Band on a 62-inch screen or they had access to free Wi-Fi.
Every one of these concepts are in place (or about to be in place) in libraries. Combine this with the Borders Concept Store as well and you have a good picture of where customer experiences with technology may be going.