Why is visualizing so important?

Palestrant rattled off his ideas...The pair made sense of Palestrant’s fuzzy ideas…Diagrams in hand, Palestrant went to venture-capital funds and returned with $40 million in start-up money. Firms like Humantific, whose founders are designers, apply the same process used in designing sleek MP3 players and ergonomic teakettles to unwieldy intangibles like cell-phone promotions and hospital organization, transforming their effectiveness. Along the way, the field is creating some unusual teamwork between designers and business people.

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“Kamille Friis, a PhD student at Learning Lab in Denmark, … thesis focused on “Conscious Design Practice as a Strategic Tool.”

Contributor: Lee

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