Build your own magazine?

By Stephen J. Dubner

Folio reports that Time Inc. is starting a new magazine-subscription service called Maghound that sounds a bit like Netflix’s movie model: allows consumers to choose titles from a variety of publishers for mix-and-match “subscriptions” where they pay one monthly fee and have the ability to switch titles at any time. Unlike traditional subscriptions, members aren’t locked in their memberships and can cancel whenever they wish. Ventresca says that offers “flexibility, choice, control, and personalization.”

Will it work?


noticed by: lee.

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