London, Ontario Library Marketing Campaign

WOWZA! Great stuff, featuring images of library users who have been helped by the library. NICE!

http://www.flickr.com/photos/londonpubliclibrary/sets/72157607201564832/

I need to know more!

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One thought on “London, Ontario Library Marketing Campaign”

  1. Hi Michael,

    Thanks for posting about our Research Pro marketing campaign. We just launched Research Pro, an Innovative Interfaces Inc. Millenium federated database search tool, this week and we are running a blitz campaign. These posters are displaying on a rotisserie on the front of our website as well as print versions (with our logo and website address added) in our libraries, in local high school libraries, on business cards we’re handing out at all circ and ref desks, on buttons staff are wearing, on our myspace page. We’re also promoting Research Pro with blogs on our website that are also pulled into our facebook page. We have a plan worked out for a video for our teen page and YouTube page that will promote Research Pro too – this will be created in partnership with our Teen Advisory Committee.

    Unfortunately, the images are from istockphoto as we had to put this campaign together quickly. We did an Imagine campaign earlier this year featuring local library users that we’re proud of. It’s on our Flickr page here.
    http://flickr.com/photos/londonpubliclibrary/sets/72157603814872136/

    Something new that we are trying are targeted facebook ads to teens (14 – 17 years old) in London promoting Research Pro this week. We are NOT doing social ads. We’ve had a very interesting and philosophical discussion here about this. We’ve always been very respectful of mySpace, Facebook and other social sites being “their” space, not our’s and believe libraries need to be present but non-invasive in these spaces. Because Research Pro can be so useful for teens, it’s free and it can help them be successful students, we are using facebook ads this time. We are paying by clicks (you can bid on how much you’ll pay and we’re paying 30 cents a click) and we had 40 click throughs on the first day the ad ran.

    It is an interesting situation. Are we respectful of those spaces when we do post ads? Should it make any difference if the service or item being advertised meets certain criteria, such as free, useful etc? Part of this discussion includes looking at the evolving and every-increasing options for communicating via social spaces. Is posting an ad in the space where ads are allocated (as on facebook) more or less invasive than posting on a wall, sending a private message and/or creating an event and inviting fans to it? Are there degrees of invasiveness? We’d appreciate reading other’s opinions.

    Thanks again, Lisa at London Public Library

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