The Transparent Library: Library PR 2.0

The rules of marketing have changed. Do libraries know that?

Corporate PR-types used to control the message. Sitting behind a desk, they’d write a carefully crafted press release and then send it off to newspapers and upload it to their web site. The attention the company got might barely justify the salary of the PR professional.

Today’s world is fundamentally different. Neither news nor brand identity are controlled through press releases or carefully choreographed newspaper articles. Brands are molded and shaped by the audience—and the audience is everyone. People talk. And people listen.

Social tools, social media, and social engagement are the norms for many large advertisers that have populated sites like Facebook and Twitter with brand-focused pages and interactive techniques. Are you following your favorite brand?

Read the whole column here

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4 thoughts on “The Transparent Library: Library PR 2.0”

  1. Okay, I’m on board, but how do we get our patrons to know that they’re supposed to be participating at this level? I’ve tried blogs, Facebook, etc., but we’re not getting the feedback we want. And most of the time the rest of the staff looks at me like I’m crazy when I suggest new ways to open the communication with patrons. If it’s not broke…

  2. Denise Garvin raises a good point as many still hold onto the traditional views of libraries and librarians. It can be very difficult to find ways to engage folks so they know what the library is becoming.

    Staff buy in is very important, and can be accomplished in a number of ways. Here at Columbus Metropolitan Library we are in the midst of our Learn & Play program. It has been a great experience to allow staff to see the myriad number of ways Web 2.0 is changing the way “we” do things.

    Thanks Michael for including my grapevine comment in your article.

  3. I took this to heart and searched for twitter mentions of our library, and saw a few that indicated that people were having trouble with a service or facility. Plus one string where the user expressed frustration, and then documented several steps he took to overcome it.

    Thanks for the inspiration (or nudging?)!

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