Nice article from Jefferson Graham about YouTube in the USAToday from last Friday:
The new YouTube, more popular than ever, has a different look. Much, but not all, unlicensed content is gone, replaced by approved material from such producers as CBS, HBO, Showtime, Sony Television and Lionsgate.
Google-owned YouTube also has tossed aside its 10-minute-video limit rule. It is running full-length episodes of TV shows, starting with a test of three CBS-owned shows: Star Trek, MacGyver and Beverly Hills, 90210. The moves are a response to competition from sites offering full-length videos including Hulu, Veoh and blip.tv, which are gaining traction with viewers.
“YouTube is a clip culture,” says Jordan Hoffner, YouTube’s director of content partnerships. “But we saw that there was a demand for longer form, and a market that’s growing, so we decided to try it.”