“In an environment where many corporations are scared witless about social media, here a huge global organization firmly committed to social media communications to spread messages, stories, knowledge and ideals. Capt. Faggard says that the focus is on: “Direct Action within Social Media (blogging, counter-blogging, posting products to YouTube, etc.); Monitoring and Analysis of the Social Media landscape (relating to Air Force and Airmen); and policy and education (educating all Public Affairs practitioners and the bigger Air Force on Social Media).”
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What if we get a negative comment?4 comments to What if we get a negative comment? |
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wow! great visual tool for teaching and learning.
[...] h/t: TTW [...]
Leave it to the government to take all emotion out of moderating comments. This is a little hilarious. Also the definition of troll? lol.
[...] The book is mainly a series of short essays (a little bloggy) without much to hold it together, but one of the big threads running through the book is the elimination of the middleman when it comes to information. B2B contact is being replaced by B2C contact, particularly when it comes to SMR. [Whoops, sorry . . . business-to-business contact is being replaced by business-to-consumer contact, particularly when it comes to the social media release. PR has different acronyms, too.] Instead of contacting a third party, such as a newspaper, to get word out about a product, businesses are more frequently having to find ways to contact the consumer directly, using blogs, RSS feeds, and social networking sites to get the word out. The danger of B2C communication is that it takes a lot of the control and authority out of the process. If your information is open to the consumer, the consumer can comment on every stupid mistake you’ve ever made, and there’s still nothing like a professional recommendation from a reputable third party. So PR 2.0 is about making the transition from one mode of business to another, incorporating old school PR tactics with the brave new world of technology which allows and forces you to talk directly to your users. Sounds familiar somehow . . . [...]