http://www.stuntdubl.com/2009/01/12/social-marketing-failure/
1. You Chose the Wrong Channels
2. You Used the Wrong People
3. Your Content Sucked
4. Your Team Didn’t Believe in the Project
5. You Didn’t Execute
6. No one Trusted You
7. You Forgot about Search
Great insights for library folk who might be working at marketing their libraries in new channels. Really speaks to buy in, putting the right people on the job and trust. Check it out.
(Corrected link! Thanks Raylynn)
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