Don’t miss Nancy Dowd’s reporting of Guy Kawasaki’s “Using Twitter for Marketing:”
http://themwordblog.blogspot.com/2009/03/my-new-bff-guy-kawasaki_27.html
1. Forget the A List
2. Defocus- you never know who will carry the banner for you so be open to every possibility.
3. Get lots of followers.
3. Content
4. Monitor what people are saying about you.
5. Copy what people are doing/best practices