Daily Archives: June 12, 2010

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Embrace Your Tribe – A Discussion & Interview with Seth Godin

Note from Michael: This article & interview was originally published last year in Digitale Biblioteek. Seth Godin has been writing and speaking about marketing, the new landscape of the Web paired with emerging social media and the increasing power of consumer “word of mouth.” His books include The Big Red Fez: How to make Any Web Site Better, Permission Marketing, The Purple Cow, Small is the New Big, The Dip and most recently Tribes: We Need You to Lead Us. I’ve been drawn to his ideas and insights for a long time, while working in public libraries to teaching library […]