The Library Marketing Toolkit will be published in July 2012, by Facet Publishing. This website acts as a companion to the book, as well as a stand-alone marketing resource.
To quote the blurb, the book is: “A toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas.