Hyperlinked Libraries, Org Charts & the Human Voice: Ten Years of the Cluetrain Manifesto

50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority. Today, bloggers from all over the world are responding to the 95 points of the Cluetrain Manifesto, which is ten years old: “Cluetrainplus10 is a project to celebrate the 10 year anniversary of the manifesto. On […]

The Cluetrain is leaving the station – who’s on board? – A TTW Guest Post by Kay Jacobson

Kay wrote a paper for LIS768 on the Cluetrain ten years later. She graciously allowed me to post an edit here. Thanks Kay! Michael Today’s economic situation would seemingly make libraries indispensible.  Yet with budget cuts, many libraries are threatened with cut backs and closings.  The natural reaction, based on fear, would be to go […]

A Big Mess at Kohl’s (or Corporations, Customers and the Cluetrain)

This fascinates me. The Church of the Customer blog points out “The Not So Secret Shopper” who visited a Kohl’s Department store and found a mess. Cameraphone in hand, he documented the condition of the retail establisjment and blogged about it. http://heehawmarketing.typepad.com/hee_haw_marketing/2007/01/hurricane_kohs_.html The folks at Church of the Customer state: Here’s the thing: 156 million […]

Librarian 2.0 on the Cluetrain

http://library2.0.alablog.org/blog/_archives/2006/5/9/1944906.html I just posted this at the ALA L2 Blog: As we close our week of discussion about Librarian 2.0, let me ask you to ponder this: Cluetrain Manifesto Theses 53, 54, 55 There are two conversations going on. One inside the company. One with the market.In most cases, neither conversation is going very well. […]

The Cluetrain and Presentations

Via a forward from Stephen Abram: http://presentationzen.blogs.com/presentationzen/2006/02/lessons_from_th.html It’s all communication Websites, intranets, message boards, email blasts, blogs, developer conferences, sales presentations, and CEO keynotes — it’s about communicating. It all matters. Whether it’s a blog, an e-news letter, or a presentation, what audiences and customers yearn for from organizations is authenticity and transparency, simplicity, and […]