Contributors TTW_Editor

By Michael Casey & Michael Stephens We’ve been writing the Transparent Library for two years, so it’s time for some more thumbs up and thumbs down. Jeers to the five board members at Topeka and Shawnee County Public Library, KS, for voting yes to restrict four books about sex. This […]

Cheers & Jeers

By Michael Casey & Michael Stephens We’ve written about ideas for improving customer service, boosting staff morale, fostering change, and building a management and communication style that is win-win for both staff and administration. Almost everything we’ve discussed has, as its only cost, time–necessary to plan, implement, and review. There […]

You Can’t Afford Not To Do These Things

By Michael Casey & Michael Stephens You make every effort to create a transparent library. You listen to your staff and customers and give them all possible means to talk to you-email, blogs, paper comment cards, telephone numbers, instant messaging, etc. You try to listen in via Twitter and Yelp. […]

Measure the Silence

By Michael Casey & Michael Stephens We recently presented a workshop in London at Internet Librarian International, based on our writings here, and realized that throughout the columns we’ve identified a set of mile markers for the journey toward transparency. Give everyone an avenue to talk. Offer online and real-world […]

Six Signposts on the Way

By Michael Casey & Michael Stephens The rules of marketing have changed. Do libraries know that? Corporate PR-types used to control the message. Sitting behind a desk, they’d write a carefully crafted press release and then send it off to newspapers and upload it to their web site. The attention […]

Library PR 2.0

By Michael Casey & Michael Stephens As the buzz around social networking continues, consider that author Kevin Kelly has called the emerging web “One Machine” and predicts that “total personalization in this new world will require total transparency.” So, where do we fit in? Where do we position ourselves as […]

When Worlds Collide

By Michael Casey & Michael Stephens Sometimes, it’s simply not easy. When life throws us $4-a-gallon gasoline, rising unemployment, a housing credit crunch, and tight local, state, and federal budgets, libraries feel the pinch. It’s natural for work morale to suffer. Boards and administrators feel pressure to make cuts and […]

Let’s All Lighten Up