AV Librarians…what do you think? I think it’s an important moment to mark, as we begin the shift toward less DVD and CD releases and more online, download-style models…. I’ll be interested in the first reviews of his product.
Via Tech Crunch:
Rumors have been swirling for weeks (see here and here) that Apple will soon be selling full length movie downloads on the iTunes service. This morning, Business Week is stating, based on unnamed sources, that the the service will launch by mid-September.
And adding color to the story: WalMart is pissed off.
Apple is pushing for, and apparently getting, $14 wholesale movie prices on new releases. They plan to retail new releases for $14.99 and older movies for $9.99. Normal wholesale DVD prices are $17. Walmart pays that normal wholesale rate, and now anticipates losing a significant share of their 40% market share in the $17 billion annual DVD market. Given that it will be trivial for iTunes users to simply burn a DVD of these movie downloads, Walmart has good reason to be worried. Netflix should be nervous, too.
Look for the initial announcement to only include movies from Walt Disney (Apple’s Steve Jobs is Disney’s largest shareholder), and possibly Fox and Lions Gate.
Note that Amazon may also soon have its own movie download service.
There’s a liot to think about here in relation to what we do in public library AV departments!
Many others have linked but this is incredible:
How could anyone want to block this type of content and conversation?
To start with some figures, the all times #1 has been viewed 28,643,691 times to date. Closing this list #100 has been viewed 1,543,402 times.
28 million views!!! A few thoughs:
Let’s make sure we are offering access and instruction on how to get user content up to this most thriving community.
Let’s get some library content up there as well!
Will Richardson points to a post about TV:
In case you didn’t hear, two weeks ago marked the single worst ratings week for network television in history….Interestingly (to me, at least) is that of the Top 100 videos ever at YouTube, 58 of them were user created content. And I wonder how many of those were created by kids. Even more, how many were created by teachers???
And were any created in libraries…with librarians? Content creation, folks! It’s huge and only going to grow.
Chris Anderson links to a video he uses in his talks:
For the past year or so, I’ve been ending many of my speeches with this brilliant video by Peter Hirshberg of Technorati, and Michel Markman. They showed it first at at the D conference last year and a few times since then, such as the EG conference earlier this year. Now Michel’s uploaded it to YouTube for everyone to enjoy. Some of the lines, such as “There are a lot more of them than there are of us” and title of this post, are now permanently lodged in my brain. Thanks Peter and Michel!
Take a look!
More innovations from the Ubiquitous Librarian:
On the benefits of using You Tube’s channels:
I wanted to experiment with creating a video community, rather than just a listing of tutorials on the library web site. From observation, students don’t use or know how to navigate the library site, so why bury video clips on there?
American Technology Research expects Apple to announce “its first, full-length films available for download on iTunes”. This would expand iTunes content beyond the music, music videos and television episodes currently available.
Watch this very closely. With the news out of Colorado concerning downloadable video and resources such as the Future of Music still on my mind, something big may happen to our AV Departments pretty darn soon.
In mid-March, members will be able to start downloading documentaries and IMAX movies, travel and concert films, do-it-yourself remodeling flicks and exercise videos. “It will be very cool, because you could take it on your laptop on a business trip and have your yoga program right there in your hotel room,” Jeske said.
Eventually, the library expects to also offer feature films. Like audio books, Jeske said, patrons will be able to keep a video download about a week before it automatically erases.
The library hopes to some day have computer kiosks where members without fast Internet service – or no service – can download films onto their portable video players.
The library Web site has become a film forum where people can read movie recommendations by the library staff, post their own film critiques or read ones by newspaper critics. You can even check local movie listings.
“This is the way that audio-visual material is moving,” Jeske said.
This model intrigues me. As more and more content comes to our libraries digitally, and iPods in Libraries slowly become commonplace, what does the next generation AV area look like?
From ALA TechSource:
This will be a slow change. Early adopters will pave the way, just as it took years for the VHS cassette to come and be on the way out. Collections will remain, for those folks who keep their players, probably as long as there is demand. Will the product be available on CD or DVD? Doubtful.
So, what’s the “Crystal Vision?” The Audio Visual Department of 2015 may be two spaces: 1) a vibrant space for digital creation and mashing up all of our content and room to gather and pursue our hearts’ interests and 2) a space with a bunch of servers that serve out library-licensed content to library users, wherever they happen to be.