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	<title>Tame The Web &#187; Michael&#8217;s Writing</title>
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	<link>http://tametheweb.com</link>
	<description>Libraries, Technology and People by Michael Stephens</description>
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		<title>The Hyperlinked Library: A TTW White Paper</title>
		<link>http://tametheweb.com/2011/02/21/hyperlinkedlibrary2011/</link>
		<comments>http://tametheweb.com/2011/02/21/hyperlinkedlibrary2011/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 22:00:22 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Learning 2.0 & Beyond]]></category>
		<category><![CDATA[Librarian 2.0]]></category>
		<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[Library Innovators]]></category>
		<category><![CDATA[Michael's Writing]]></category>
		<category><![CDATA[Teaching & Learning]]></category>
		<category><![CDATA[The Hyperlinked Library]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=7098</guid>
		<description><![CDATA[<p>Download the paper here: The Hyperlinked Library (PDF) &#124; The Hyperlinked Library (epub) (Coming Soon)</p> <p> </p> <p>Libraries continue to evolve. As the world has changed with emerging mechanisms for global communication and collaboration, so have some innovative, cutting edge libraries. My model for the Hyperlinked Library is born out of the ongoing evolution of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Download the paper here: </strong><a href="http://dl.dropbox.com/u/239835/StephensHyperlinkedLibrary2011.pdf"><strong>The Hyperlinked Library (PD</strong></a><a href="http://dl.dropbox.com/u/239835/StephensHyperlinkedLibrary2011.pdf"><strong>F)</strong></a><strong> | </strong><strong>The Hyperlinked Library (epub) (Coming Soon)</strong></p>
<p><strong><a href="http://tametheweb.com/wp-content/uploads/2011/02/Hyperlinked.png"><img class="aligncenter size-full wp-image-7100" title="Hyperlinked" src="http://tametheweb.com/wp-content/uploads/2011/02/Hyperlinked.png" alt="" width="636" height="341" /></a><br />
</strong></p>
<p>Libraries continue to evolve. As the world has changed with emerging mechanisms for global communication and collaboration, so have some innovative, cutting edge libraries. My model for the Hyperlinked Library is born out of the ongoing evolution of libraries and library services. Weinberger’s (1999) chapter “The Hyperlinked Organization” in <em>The Cluetrain Manifesto</em> was a foundational resource for defining this model as are the writings of Michael Buckland, Seth Godin, and others. I’ve been writing and presenting about it for a few years &#8211; expanding and augmenting as new ideas and new technologies take libraries in new directions.</p>
<p>In <em>Serials Review</em> (2007), I defined the Hyperlinked Library model as</p>
<blockquote><p>an open, participatory institution that welcomes user input and creativity. It is built on human connections and conversations. The organizational chart is flatter and team-based. The collections grow and thrive via user involvement. Librarians are tapped in to user spaces and places online to interact, have presence, and point the way. The hyperlinked library is human. Communication, externally and internally, is in a human voice. The librarians speak to users via open, transparent conversation. (p. 255-256)</p></blockquote>
<p>The model incorporates recent dialogues about Web 2.0 by such authors as O’Reilly, and concepts tied to Library 2.0 and participatory service, including ideas presented by Casey and Savastinuk in their book <em>Library 2.0</em>.</p>
<p>The model is broader than just online communication and collaboration. It encompasses both physical and virtual space, as well as many types of libraries. Presenting the model to assembled teacher librarians at the Australian School Library Association conference in Perth in 2009,  I argued that school librarians could use the model as well to extend support for learning beyond the walls of the school library and engage with students, teachers and administrators in an open, transparent manner wherever the learning takes place.</p>
<p>Adapting to change in a positive, forward thinking manner will be important for libraries. The response to ongoing change should be constant and purposeful – based on thoughtful planning and grounded in the mission of libraries. Hyperlinked library services are born from careful trend-spotting, an application of the foundational tenets of librarianship and an informed understanding of emerging technologies’ societal and cultural impact.</p>
<p>Along with adapting to constant change should be a positive approach to challenges currently confronting libraries and information centers all over the world.</p>
<p>An ongoing challenge to libraries is public perception. In 2005, OCLC found that people perceive a narrow view of the library brand. Books was the foremost answer in a survey question devoted to what people think about when they think about libraries. More worrisome for those working in technology-related areas in libraries was the finding that 1% of those surveyed start their information needs at library Web sites. OCLC’s follow up report in 2007 noted that use of library Web sites had dropped again – to 22% of the public surveyed. Consider the resources we use developing our Web sites – the return on investment for staff time, money and technology is must be high. The use of open source software platforms / content management systems is one way hyperlinked libraries can boost their online presence ROI.</p>
<p>Another notable challenge currently is flagging budgetary issues. The recent global economic downturn has affected many libraries in the US and globally – some to the point of cutting staff, hours, services and in some extreme and disheartening cases to the point of closing. Making do with limited budgets and resources means we need to be ever diligent with handling our other challenges centered around technology including:</p>
<p><strong>Techno-lust:</strong> This challenge is an overarching need for new technology combined with unrealistic expectations for the problems it may solve and too much techno-lust can damage a library’s public perception and internal morale. Purchasing technology without a strong connection to the library’s mission or technology plan can possibly yield less than stellar results.</p>
<p>Other challenges related to technology include <strong>techno-stress</strong>, when new tools seemingly arrive daily creating an uneasy feeling of anxiety related to understanding it all while <strong>techno-divorce</strong> addresses the culture of perfect in many libraries that prevents us from ending projects that just aren’t working.<strong> Techno-shame</strong> occurs when embarrassed library staff confess they are embarrassed to not be knowledgeable about emerging technologies, while <strong>techno-phobia</strong> creates an atmosphere where no new technologies are explored because of an unrealistic fear. Often, this institution is mired in a culture of perfect – where nothing is done without endless meetings, word-smithing and discussion. In 2010, there aren’t resources and time to exist in that paradigm. The Hyperlinked Library is nimble and quick.</p>
<p>Some newer challenges I recently added to the model include:</p>
<p><strong>Techno-hesitation: </strong>This library is caught in the mindset of “Let’s wait until the next new thing comes out” to try something new. Experimentation with emerging technology should be ongoing. Trial and error and “divorcing” those initiatives that did not work so well leads to more learning and innovation.</p>
<p><strong>Techno-banality:</strong> No dumb computers! This library is mired in a culture of overprotectiveness. Technology offerings for library users are so locked down and secure that access is fraught with barriers and blocks. In a time of such emphasis on user experience and library as community space, these barriers have the potential to send users to other locations for access.</p>
<p>Institutional challenges include embedded staff who roadblock new initiatives, silos of knowledge in which institutional memory and procedure is stored in one place/person, and institutional culture based on perfection. An underlying cause of many of this inner challenges to libraries could easily be boiled down to fear: fear of change, fear of technology (as above) and a fear of losing control of our collections in a world where Google is the go to information resource and books download seamlessly to e-readers.</p>
<p>What can meet these changes and challenges head on in the 21st century world of constant change and numerous challenges to the role and place of libraries in our world? The Hyperlinked Library model is meant to define a set of characteristics that when adopted by individual libraries could lead to improved perception, improved use and improved service models for our ever-changing world. Some of the characteristics of the model include:</p>
<p><strong>The Library is Transparent</strong></p>
<p>Transparency in organizations yields an open flow of communication, an involvement of all stakeholders and an honest approach to governance. For libraries this involves offering two communication mechanisms for user interaction and feedback. Tell your users how you are spending their money (via collected taxes, student fees or monetary support depending on the type of library).</p>
<p>Another aspect of transparency is welcoming anonymous feedback, in the form of suggestion box entries or via online commenting. Librarians should not be afraid of anonymous comments. There may be some negativity, easily ignored, as well as some useful insights, ideas and informative questions. One example of this type of interaction with library staff is the VBPL Talks blog, maintained by the executive leadership team of the Virginia Beach Public Library. Out on the open Web at <a href="http://vbpltalks.blogspot.com">http://vbpltalks.blogspot.com</a>/, the site is a forum for anonymous questions from the library staff to administrators.</p>
<p>Library user involvement is also key to transparency and welcoming users into our spaces and virtual places is paramount. In “The Transparent Library,” Michael Casey and I urged administrators to focus “on user-driven policy not driving users away.” (2008) Understanding how policy impacts user is key as well. Does that sternly worded sign on the library door have to be there denouncing the use of cell phone technology within the library? Wouldn’t it be better to encourage considerate behavior and let go of banning devices that connect our users to the world. You might find that a mobile phone interface for the library catalog or “text a citation” features might be more in line with user needs or wants. Michael Casey and I noted: “Focus on understanding those folks who might be breaking your rules by listening to their needs. Then act. You and your users will benefit.” (2007)</p>
<p><strong>The Library Learns and Plays</strong></p>
<p>Henry Jenkins defined <strong>play</strong> in <em>Confronting the Challenges of Participatory Culture</em> as “the capacity to experiment with one’s surroundings as a form of problem-solving.” The concept has seen a resurgence in organizations as a means to encourage learning and engagement. As part of the Hyperlinked Library model, an organization focused on experimentation and play encourages all staff to learn. That learning will lead to a more informed, engaged staff. A culture of play replaces a culture of perfect.</p>
<p>Play was foundational to the creation of the original Learning 2.0 program &#8211; a self-directed emerging technologies course conceived in 2006 by Helene Blowers at the Public Library of Charlotte Mecklenberg County in 2006 for a system wide, all staff included endeavor. Also known as the “23 Things” method, the program has been adopted by libraries, consortia, state systems and national libraries in the United States, Canada, Australia, the Netherlands and beyond.</p>
<p>The global success of Learning 2.0/23 Things programs in libraries is a notable example of an emerging “learning culture” in our institutions. “I believe that this has been one of the most transformational and viral activities to happen globally to libraries in decades,” argued Abram (2008) in a blog post at Stephen’s Lighthouse.</p>
<p>Self-directed, empowered learning based on the concepts of discovery and play within the context of how libraries might use emerging technologies may lead to more innovative uses of those technologies for library services. Currently, I’m conducting an ongoing research project in Australia, measuring the value and impact of the program in libraries. Early conclusions point to the fact that the lasting impact of participation in a Learning 2.0 program can lead to more informed staff discussions and problem-solving with tools highlighted in the learning modules. A stronger awareness of the tools and their use on a personal level &#8211; RSS feeds for keeping current as a prominent example &#8211; is another lasting result of the program. See the research site at Tame the Web online for more, including a recent conference paper.</p>
<p><strong>The Library Connects with Users</strong></p>
<p>Creating connections and community for library users is paramount in the Hyperlinked Library model. Peter Block defines community as “human systems given form by conversations that build relatedness,” while Rheingold defined virtual community as “social aggregators that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.” Both of these definitions &#8211; years apart &#8211; have one thing in common. The connections are formed via conversation</p>
<p>Seth Godin’s <em>Tribes</em> explores the idea of interconnected community as well. Godin argues that businesses fail because “they forgot to embrace their tribe” and offers a roadmap for creating a tribe, which he defines as “a group of people connected to one another, connected to a leader, and connected to an idea.” Social Media sites break down geographic barriers and allow groups to form via various communication mechanisms. A tribe can be global or simply based in the library’s community.</p>
<p>Notable examples of creating a library tribe include the social networks created by Hennepin County Library, Roselle Public Library (a Ning site for library card holders) and the community of users who actively comment at Ann Arbor District library’s Web site. Dublin City Libraries One Book program recently created a community for readers of <em>Dracula</em>. One commonality of these sites is that conversation is encouraged between all users, including responses from library staff.</p>
<p>From the Netherlands comes another fascinating example of connecting with users. Patrons of the DOK library in Delft will soon be able to record their memories of the town and family for sharing via a wall of monitors called the Agora. Digital images, audio, and video will make up the tapestry of local history available in this high tech setting. Here they transcend the role of library user and become active creator in the collections of the library. Watch for this model to make inroads in other libraries around the world.</p>
<p>The potential to interact online with a community of library users is promising as we find our way through Facebook fan pages, library twitter accounts, and communities built in sites like Ning or with Drupal. Godin warns, however, that some organizations are stuck: bound by archaic rules or not only avoiding change but fighting against it. This echoes the aforementioned dangers of technophobia as well.</p>
<p><strong>The Library is Everywhere</strong></p>
<p>Beyond creating community, the Hyperlinked Library seeks to put its collections everywhere &#8211; available to all outside the walls of the library. As institutions such as Duke University libraries develop mobile applications for accessing their digital collections on the move, we are fast approaching a landscape of ubiquitous library access.</p>
<p>I was recently in Columbia, South Carolina, where I found myself in the hotel bar after a presentation about the Hyperlinked Library model. The bartender was fired up about his brand new iPod Touch. He was playing the bar’s music from it via a cable attached to the sound system, and surfing the Web via the hotel’s free Wi-Fi. He praised the access to the Web and his apps and held up the shiny new device and said:</p>
<p><em>“I have the whole world of information in my hand.”</em></p>
<p>What does it mean in 2010 for a young man – a typical consumer of information – to believe he has the world in the palm of his hand? What does it mean for the role of librarians? For libraries? This will be an important consideration for libraries – how can we compete with ubiquitous Wikipedia/Google access? One solution: making the collection, services and personnel of the library available wherever library users happen to be – in the palm of their hand. The Hyperlinked Library, we might say, has streams of information and knowledge that flow like water to where inquisitive users are thirsty.</p>
<p><strong>The Library Encourages the Heart</strong></p>
<p>The defining element of the Hyperlinked Library model is that the library should seek to encourage the heart of users via every mechanism and every channel possible. Rules and outdated policies fall away in favor of breaking down barriers to service and collections.</p>
<p>Encouraging the heart is satisfying the needs and wants of our users &#8211; something libraries have always done. The need for self-actualization, inspiration, basic human curiosity, and support for learning are all part of this concept. Encouraging the heart might mean beautiful artwork in the library space, a welcoming, engaged staff ready to explore <em>with</em> users and a physical/virtual space that is easy and FUN to use.</p>
<p>When asked what I see for the future of libraries &#8211; all kinds of libraries &#8211; I imagine a space where users will connect, collaborate, create and care.</p>
<p><strong>Connect:</strong> Users will connect with each other and with library staff to follow their dreams and get what they want/need. Access to information sources will be unfettered. Support for technology and managing the ever-growing flow of information will be readily available no matter where users are.</p>
<p><strong>Collaborate: </strong>Users will meet in groups. Tribes will form based on projects, interests, community need. Spaces will offer the best in collaborative technologies. Learning will occur here as well.</p>
<p><strong>Create:</strong> Users will find the tools they need to share their own stories with their family, friends and the world if they so choose. The best technologies and support for these endeavors will be a part of library services. Library staff will become guides and co-creators. Local content will reign as one of the most unique offerings of the library.</p>
<p><strong>Care: </strong>Users who interact with a transparent, playful institution grounded in learning, experimentation and play will surely care about the library. Those who actively participate will remember the library when funding issues occur or needs for more space or more technology must be met. The library is part of the community and the community holds the library in its heart.</p>
<p>These characteristics are just some of the facets of what I believe will make libraries truly innovative, useful and needed in the 21st century.</p>
<p><em>This article was adapted from a presentation given by the author at the 4th Leipziger Kongress für Information und Bibliothek, Leipzig, Germany in March 2010.</em></p>
<p><strong>References</strong></p>
<p>Block, P. 2008. <em>Community: The structure of belonging</em>. San Francisco: Berrett-	Koehler.</p>
<p>Casey, M., and M. Stephens. 2007. Ask for What You Want. <em>Library Journal</em> 132(13): 29.</p>
<p>Casey, M., &amp; M. Stephens 2008, November 15. Six Signposts on the Way. <em>Library</em> <em>Journal</em> 132(13): 21.</p>
<p>Jenkins, H. 2006. <em>Confronting the Challenges of Participatory Culture</em>. Chicago:MacArthur Foundation.</p>
<p>Rheingold, H. 1993. <em>The virtual community: Homesteading on the electronic frontier</em>. 	New York: HarperPerennial.</p>
<p>Stephens, M., M. Collins, 2007. Web 2.0, Library 2.0, and the Hyperlinked Library. Serials Review 33(4): 253-256.</p>
<p><strong>Links</strong></p>
<p>Ann Arbor District Library: <a href="http://aadl.org">http://aadl.org</a></p>
<p>DOK: <a href="http://www.dok.info">http://www.dok.info</a>/</p>
<p>Dublin City Libraries: <a href="http://www.dublinonecityonebook.ie">http://www.dublinonecityonebook.ie</a>/</p>
<p>Hennepin County Library’s Bookspace: <a href="http://www.hclib.org/pub/bookspace/">http://www.hclib.org/pub/bookspace</a></p>
<p>The Hyperlinked Library: <a href="http://tametheweb.com/the-hyperlinked-library/">http://tametheweb.com/the-hyperlinked-library/</a></p>
<p>Research at Tame the Web: <a href="http://research.tametheweb.com">http://research.tametheweb.com</a>/</p>
<p>Stephen’s Lighthouse: <a href="http://stephenslighthouse.com">http://stephenslighthouse.com</a>/</p>
<p><strong>Further Reading</strong></p>
<p>Casey, M. E., &amp; Savastinuk, L. C. (2007). <em>Library 2.0 : a Guide to Participatory Library 	Service.</em> Medford, N.J.: Information Today, Inc., 2007.</p>
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		<title>Reference Reborn</title>
		<link>http://tametheweb.com/2011/01/17/reference-reborn/</link>
		<comments>http://tametheweb.com/2011/01/17/reference-reborn/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 19:27:20 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[LIS Education in the 21st Century]]></category>
		<category><![CDATA[Michael's Writing]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=6875</guid>
		<description><![CDATA[<p style="text-align: center;"></p> <p style="text-align: center;">I&#8217;m honored to have a chapter in this new book edited by Diane Zabel. My contribution &#8220;Tracking Tech Trends&#8221; began as a post here:</p> <p style="text-align: center;">http://tametheweb.com/2009/01/12/ten-trends-technologies-for-2009/</p> <p style="text-align: center;">Download the Table of Contents here: Zabel_ReferenceReborn_TOC</p> <p style="text-align: center;"> [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://tametheweb.com/wp-content/uploads/2011/01/IMG_11711.jpg"><img class="aligncenter size-large wp-image-6877" title="IMG_1171" src="http://tametheweb.com/wp-content/uploads/2011/01/IMG_11711-764x1024.jpg" alt="" width="611" height="819" /></a></p>
<p style="text-align: center;">I&#8217;m honored to have a chapter in this new book edited by Diane Zabel. My contribution &#8220;Tracking Tech Trends&#8221; began as a post here:</p>
<p style="text-align: center;"><a href="http://tametheweb.com/2009/01/12/ten-trends-technologies-for-2009/">http://tametheweb.com/2009/01/12/ten-trends-technologies-for-2009/</a></p>
<p style="text-align: center;">Download the Table of Contents here: <a href="http://tametheweb.com/wp-content/uploads/2011/01/Zabel_ReferenceReborn_TOC.pdf">Zabel_ReferenceReborn_TOC</a></p>
<p style="text-align: center;">
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		<title>Embrace Your Tribe &#8211; A Discussion &amp; Interview with Seth Godin</title>
		<link>http://tametheweb.com/2010/06/12/embrace-your-tribe-a-discussion-interview-with-seth-godin/</link>
		<comments>http://tametheweb.com/2010/06/12/embrace-your-tribe-a-discussion-interview-with-seth-godin/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 00:20:51 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Content (is Conversation)]]></category>
		<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[Michael's Writing]]></category>
		<category><![CDATA[On the Library  Cluetrain]]></category>
		<category><![CDATA[Participatory Culture]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=6341</guid>
		<description><![CDATA[<p>Note from Michael: This article &#38; interview was originally published last year in Digitale Biblioteek. </p> <p></p> <p>Seth Godin has been writing and speaking about marketing, the new landscape of the Web paired with emerging social media and the increasing power of consumer “word of mouth.” His books include The Big Red Fez: How to [...]]]></description>
			<content:encoded><![CDATA[<p><em>Note from Michael: This article &amp; interview was </em><em>originally published last year in </em><em><a href="http://www.digbib.nl/">Digitale Biblioteek.</a> </em></p>
<p><a href="http://tametheweb.com/wp-content/uploads/2010/06/4035933108_989ac41bcc_m.jpg"><img class="size-full wp-image-6342 alignright" style="margin: 5px;" title="4035933108_989ac41bcc_m" src="http://tametheweb.com/wp-content/uploads/2010/06/4035933108_989ac41bcc_m.jpg" alt="" width="160" height="240" /></a></p>
<p>Seth Godin has been writing and speaking about marketing, the new landscape of the Web paired with emerging social media and the increasing power of consumer “word of mouth.” His books include <em>The Big Red Fez: How to make Any Web Site Better</em>, <em>Permission Marketing, The Purple Cow, Small is the New Big, The Dip </em>and most recently <em>Tribes: We Need You to Lead Us.</em></p>
<p><em> </em></p>
<p>I’ve been drawn to his ideas and insights for a long time, while working in public libraries to teaching library school.<em> </em>Librarians, library school students, information architects and anyone working to create online community around digital collections and digital library service will find useful strategies and paradigm shifting insights into what works and what doesn’t in a connected society.</p>
<p><strong>Ideas have to Remarkable</strong></p>
<p>In <em>The Purple Cow</em>, Godin argues that ideas have to be memorable and engaging to grow. Businesses have to stand out from the rest. This thinking is easily applied to libraries and the services they offer: what makes a library unique? What does the library have that no one else does?</p>
<p>One answer might be the strength of digital collections and the brains behind them. Localized or otherwise unique digital collections where the curious might explore and leave comments/interact certainly could make a library stand apart. Library staff professionals are also a unique feature of libraries &#8211; knowledge, insight and curiosity are traits of some of the best library workers. Sharing oneself online &#8211; via Facebook profiles, answering questions on Twitter, or the like is one way to promote and give presence to our jobs and profession.</p>
<p>What else is unique and remarkable about your library?</p>
<p><strong>Be Authentic</strong></p>
<p>In Godin’s work, I also find sage advice for how we present ourselves as information professionals in the networked world. In a time when snark is so easy, Godin urges readers throughout his works and blogging to be authentic &#8211; stressing quality over quantity. “There&#8217;s no limit now. No limit to how many clicks, readers, followers and friends you can acquire,” he wrote recently at his blog. “Instead of getting better, you focus obsessively on getting bigger.&#8221;</p>
<p>We’re representing our profession &#8211; and ourselves in everything we do: participating in social networks, building library presence online and in the physical world at events and meetings. Godin notes what happens to some in the quest to have more: “You&#8217;re at a conference, talking to someone who matters to you. Over their shoulder, you see a new, bigger, better networking possibility. So you scamper away. It&#8217;s about getting bigger.”</p>
<p>Instead, build a trusted network of colleagues and contacts in the digital library world. Share. Cite them when they inspire you. Pay it forward. The wonderful thing is now, these people can reside all over the world. It’s not unusual to have support from The Netherlands, Australia, the United Sates or England with the click clack of a few keys. Be real in these dealings. Be honest. Be yourself.</p>
<p><strong>Leverage the Online World for Promotion</strong></p>
<p>The online tools offer much opportunity and promise. In <em>Tribes: We Need You to Lead Us</em>, Godin notes that “Internet companies have taken the original idea behind blogs and amplified it into a set of tools that anyone can use to tighten a tribe.” Facebook, Twitter and others allow interaction and information sharing &#8211; with replies built in.</p>
<p>“The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one,” Godin writes in a recent blog post. “The same way that there&#8217;s very little correlation between popular websites and big companies, we&#8217;ll see that the most popular commercials get done by little shops that have nothing to lose.”</p>
<p>The same could be said about libraries &#8211; all shapes, sizes and types. We can take promotion online &#8211; make it viral. Recent online initiatives such as the New Jersey State Library’s campaign to share users’ video stories about the transformational qualities of libraries are ways to create low-cost, human, authentic marketing campaigns.</p>
<p><strong>Gather Your Tribe</strong></p>
<p>The most recent book takes a big picture view of the possibilities of social media and gathering people together. Godin argues that businesses fail because “they forgot to embrace their tribe”  and offers a roadmap for creating a tribe, which he defines as “a group of people connected to one another, connected to a leader, and connected to an idea.”</p>
<p>All it takes for a tribe to form, Godin writes, “is a shared interest and a way to communicate.” Social Web sites break down geographic  barriers. A tribe can be global or simply based in your community. Godin warns, however, that some organizations are stuck: bound by archaic rules or not only avoiding change but fighting against it.</p>
<p>Fear is also a driving factor: what will boss say? Will everyone get in trouble?</p>
<p>In this Facebooked, Twiiter-ized, RSS-fed world, Godin notes, individuals have more leverage than ever before to create change and build inter-connected groups of supporters around a common idea or cause. Godin offers principles and steps to create a movement &#8211; publish a manifesto, make it easy for followers to connect, track progress based on transparency, nurture the group along the way and be mindful not to tear others down in the process.</p>
<p>The promise of gathering your tribe &#8211; for your library, your community, your online collection presence? Godin notes that everyone in an organization can lead. The market rewards those organizations that change things.</p>
<p>Godin says: “People are waiting for you to connect them.”  How will you lead?</p>
<hr />
<p><strong>The Interview</strong></p>
<p><strong><br />
</strong></p>
<p><strong>Michael Stephens:</strong> I read <em>Tribes: We Need You to Lead Us</em> with great interest and with a focus on libraries, the people they serve, and what librarians might learn about shaping future services to involve users online and in physical spaces. What would you want library people to take away from Tribes?</p>
<p><strong>Seth Godin:</strong> Libraries are no longer places for obscure books. The web is that. Libraries are places to organize the community.</p>
<p><strong>MS</strong>: Your recent works have addressed marketing, message, and media.  You also write about true fans and the &#8220;depth of commitment and interconnection that true fans deliver.” As libraries go forward with broadening the library brand &#8211; “Books” to most folks &#8211; how should we be crafting the message about libraries? How can we reach our true fans?</p>
<p><strong>SG:</strong> Your true fans, I think, are the curious. The library is the house for the curious. And I want to meet other curious people.</p>
<p><strong>MS:</strong> You write about curiosity. I’ve used your quote in my talks for some time: “To be curious means to explore first.” What’s to be gained from exploring? Have you known librarians to be explorers?</p>
<p><strong>SG:</strong> A few, but not many. Not that librarians aren&#8217;t good at seeking things out&#8230; they are. They&#8217;re great at it. I am talking about finding things you weren&#8217;t look for in the first place. What a skill that is. Teaching it to kids is essential.</p>
<p><strong>MS:</strong> You write that “the timid leave a vacuum” in <em>Tribes</em>. I worry that our profession has been too timid for too long. How can we overcome timidity and be more visible?</p>
<p><strong>SG:</strong> Once you become a leader, you will cease to be invisible, I promise.</p>
<p><strong>MS:</strong> I asked my followers on Twitter if they had any questions for you as well. One person asked: What&#8217;s the best way to market change to those who are resistant to it or too comfortable in what they do?</p>
<p><strong>SG:</strong> By leading. By doing. Start making waves and watch what happens!</p>
<p><strong>Article Sidebar: Michael&#8217;s Ten Ways to Encourage the Tribe </strong></p>
<ul>
<li>Connect around a cause, a community or a concept.</li>
<li>Use Stories</li>
<li>Be Transparent</li>
<li>Leverage the Social Tools</li>
<li>Remember the Mission</li>
<li>The Little Things count&#8230;a lot</li>
<li>Listen &amp; Talk (like a human)</li>
<li>Create a Culture of Caring</li>
<li>Trust them</li>
<li>Value EVERY Member</li>
</ul>
<p>See the full post at <a href="http://tametheweb.com/2009/05/17/ten-ways-to-encourage-the-tribe/">http://tametheweb.com/2009/05/17/ten-ways-to-encourage-the-tribe/</a></p>
<p><strong>Citations:</strong></p>
<p>Infinity, They Keep Making More of It: <a href="http://sethgodin.typepad.com/seths_blog/2009/04/infinitythey-keep-making-more-of-it.html">http://sethgodin.typepad.com/seths_blog/2009/04/infinitythey-keep-making-more-of-it.html</a></p>
<p>Making Commercials for the Web: <a href="http://sethgodin.typepad.com/seths_blog/2009/04/making-commercials-for-the-web.html">http://sethgodin.typepad.com/seths_blog/2009/04/making-commercials-for-the-web.html</a></p>
<p>New Jersey Transforming Lives Site: <a href="http://www.tellusyourstory.org/">www.tellusyourstory.org</a>.</p>
<p><strong>Links:</strong></p>
<p>Set’s Blog: <a href="http://sethgodin.typepad.com">http://sethgodin.typepad.com</a></p>
<p>Seth Godin’s Books: <a href="http://www.sethgodin.com/sg/books.asp">http://www.sethgodin.com/sg/books.asp</a></p>
<p>Seth Godin at Wikipedia: <a href="http://en.wikipedia.org/wiki/Seth_Godin">http://en.wikipedia.org/wiki/Seth_Godin</a></p>
<p>Photo of Seth Godin: <a href="http://www.flickr.com/photos/joi/4035933108/">http://www.flickr.com/photos/joi/4035933108/</a> (Creative Commons)</p>
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		<title>The hyperlinked school library: engage, explore, celebrate</title>
		<link>http://tametheweb.com/2010/03/02/the-hyperlinked-school-library-engage-explore-celebrate/</link>
		<comments>http://tametheweb.com/2010/03/02/the-hyperlinked-school-library-engage-explore-celebrate/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 21:09:41 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[CAVAL Research Project]]></category>
		<category><![CDATA[Conferences & Presentations]]></category>
		<category><![CDATA[Learning 2.0 & Beyond]]></category>
		<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[LIS Education in the 21st Century]]></category>
		<category><![CDATA[Michael's Writing]]></category>
		<category><![CDATA[School Libraries]]></category>
		<category><![CDATA[Teens & Libraries]]></category>
		<category><![CDATA[The Hyperlinked Library]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=6051</guid>
		<description><![CDATA[<p>Dr Michael Stephens delivered the Dr Laurel Anne Clyde Memorial Keynote Address at the ASLA XXI Biennial Conference, held in Perth, Western Australia, from 29 September to 2 October 2009.</p> <p>Reprinted with permission from the Australian School Library Association Inc. (ASLA) Access 2010 24(1): 5.</p> <p>The evolving Web is an open and social place. The [...]]]></description>
			<content:encoded><![CDATA[<p><em>Dr Michael Stephens delivered the Dr Laurel Anne Clyde Memorial Keynote Address at the ASLA XXI Biennial Conference, held in Perth, Western Australia, from 29 September to 2 October 2009.</em></p>
<p><strong><em>Reprinted with permission from the Australian School Library Association Inc. (ASLA) </em></strong><strong><em>Access</em></strong><strong><em> 2010 24(1): 5.</em></strong></p>
<p>The evolving Web is an open and social place. The Web has changed everything. Its impact on every facet of our lives — home, work and school — would be difficult to measure but the ‘always on, always available’ Internet is certainly a game changer. Can you recall the first time you realised that the Internet would change your job? Your school? Your students?</p>
<p>Dr Laurel Anne Clyde recognised the power and potential for emerging technologies in schools and spent time exploring the implications. As technology evolved, so did her research. Her work examining weblogs was one of the first scholarly endeavours with emerging Web 2.0 tools. Now many of us study and move in a world of hyperconnected spaces: Facebook, WordPress Multi- User Blog communities (WordPress MU), Flickr and any number of socially enabled sites.</p>
<p>What a world Dr. Clyde would see today!</p>
<p>Sadly, this world includes the fact that many libraries are suffering financial setbacks. The recent news that Australian school libraries are in dire need of support all too well illustrates that changes are needed. The press release from the Australian School Library Association (ASLA 2009) detailed the findings of a 2007 study by the Organisation for Economic Co-operation and Development (OECD), including:</p>
<p><em>That means ensuring there are enough qualified teacher librarians as well as maintaining and improving infrastructure. Having a new or refurbished school library is important, but the full potential of these resources cannot be realised without a qualified teacher librarian in place as well.</em></p>
<p>This fact cannot be ignored. Schools need qualified librarians. And in this Web-enhanced world, the qualifications and skill sets required are many.</p>
<p>Today’s teacher librarian (TL) must master foundational skills built on our core values, understand the importance of a strong and useful collection of materials and resources AND be knowledgeable in the emerging world of online social engagement. Exploring emerging tools and trends should be part of every qualified TL’s duties. Dr Clyde wrote (2004) about the use of blogs in the library setting:</p>
<p><em><strong>&#8220;By not taking advantage of this simple medium (and doing it well), libraries will be the losers.&#8221;</strong></em></p>
<p>This sentiment could easily be expanded to include many new tools and technologies to enhance learning in that ‘always on’ way. The potential for fostering connected learning and inquiry is broad.</p>
<p>As technology continues to evolve so quickly, TLs are faced with many challenges: providing resources, supporting the curriculum and guiding access. What can we do to ensure we are best meeting the needs of our students and their learning in times of change and challenge?</p>
<p><strong>Embrace the 21st century learner</strong></p>
<p><a href="http://tametheweb.com/wp-content/uploads/2010/03/embrace.png"><img class="alignleft size-medium wp-image-6053" style="margin: 5px;" title="embrace" src="http://tametheweb.com/wp-content/uploads/2010/03/embrace-300x227.png" alt="" width="300" height="227" /></a>These learners are ‘born with the chip’ and the world they are growing up in is different from that of the previous generation of learners. There has been useful research about the so- called ‘Google Generation’ and it can help us understand how to meet their needs. Recent findings include:</p>
<p>These young people <strong>use </strong>the social Web. A recent study by the Australian Communications and Media Authority reported that:</p>
<p><em>children aged eight to 11 years are spending 1.3 hours a day online, while 12- to 17-year-olds average 2.9 hours &#8230; among older teenagers that shifted to using social networking sites such as MySpace and Facebook </em>(The Age 2009).</p>
<p>These young people <strong>write </strong>— a lot! Pew Internet &amp; American Life Project found that:</p>
<p><em>85% of teens aged 12–17 engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending e-mail or instant messages or posting comments on social networking sites </em>(Pew Internet &amp; American Life Project 2008).</p>
<p>These young people <strong>learn </strong>differently. Pew also noted in an earlier report that young people’s learning is shaped by technology and collaboration. Although this is US data, the connection between technology, collaboration and learning for Australian youth who have access to the tools would surely be similar.</p>
<p>These young people <strong>integrate </strong>technology into their lives. Mine the report entitled <em>Listening to Student Voices </em>for more about student perception and use of technology and ponder the answer to this question: Are we forcing our students into a decidedly text-based school environment when their world is a hyperlinked, digital space? Key components of the report include:</p>
<ul>
<li>Technology is not an extra. •	Computers and the Internet are communication tools first.</li>
<li>Students want challenging, technology-oriented instructional activities.</li>
<li>Technology has caused students to approach life differently; to adults nothing has changed.</li>
</ul>
<p>These young people <strong>are living </strong>in a decidedly different world. University of California, Irvine, researcher Mizuko Ito conducted interviews with 800 youth and young adults and performed 5000 hours of online observations for another ground- breaking study in the US. The America-centric findings are telling and could illuminate Australian viewpoints as well. Findings included:</p>
<ul>
<li>New media forms have altered how youth socialise and learn and raise a new set of issues that educators, parents and policymakers should consider.</li>
<li>To stay relevant in the 21st century, education institutions need to keep pace with the rapid changes introduced by digital media.</li>
<li>Interest-driven participation can lead to learning opportunities from peers and those who are more experienced.</li>
</ul>
<p>What emerges from this scan of recent research is a focus on the new digital realities of our learners and the need to help them understand new digital literacies. Don’t be fooled, however; young people demonstrate time and time again that they understand the basics of privacy and sharing in a connected world. Don’t miss interviews with Australian teens in a recent Herald Sun exposé (Herald Sun 2009) for more.</p>
<p><strong>Explore emerging tools</strong></p>
<p>What tools could you use to extend the reach and potential of your library services? The simple power of blogs, the ‘simple medium’ Dr Clyde noted could be used to great effect, has now given way to wikis, Web-based chat, Flickr, Twitter, Skype, virtual worlds and much more. Many of these tools are open source — meaning they’re free to use and enhance. Use a <strong>blog </strong>to encourage student writing. WordPress MU allows for multiple blogs via one installation, allowing a teacher to create a virtual community for a class where everyone can customise their own blogspace and practise writing and linking. This could be done within a school firewall or outside on the open Web (WordPress MU see http:// wpmu.org/wordpress-as-a-learning- management-system-move-over- blackboard).</p>
<p>Use free applications such as Audacity (http://audacity.sourceforge.net) to <strong>record and edit podcasts </strong>based on curriculum or students’ creative projects. Students could be ‘roving reporters’, creating news stories about school events, projects and so on.</p>
<p>Grab a <strong>digital camera </strong>and enable your students to practise their visual skills. Tell a story via images, stored on blogs or sites like Flickr, if available.</p>
<p>Expand this creativity to <strong>short video segments </strong>produced with any of the various low-cost, hand- held video camcorders available. What could a class do with a Flip Video (http://www.theflip.com/ en-au) to show off their learning and creativity? Book reports? Mini- movies illustrating curriculum?</p>
<p>Utilise <strong>Skype to connect your classroom </strong>to the world. Find a class nearby or across the country and Skype in for a group-learning module. Connect and let students interact, while blogging the experience. For a real world example of this in action, please see http://learningismessy. com/blog/?p=191</p>
<p>Create a <strong>school social network with Ning </strong>to promote connected collaboration. This DIY tool does all the dirty work. Visit ASLA Online’s Ning to see the site in action.</p>
<p>These are just a few ideas for bringing technology into the classroom. All of them take the idea of a ‘simple medium’ and expand the tool into digital learning modules. What else would you add?</p>
<p><strong>Celebrate the potential for 21st century learning</strong></p>
<p>Many have said this is the best time to be a librarian. The challenges are there, but so are the means to make change, to make a difference, to make an impact on the lives of our students. Open source options, connected communities of online support that span the globe and shared practice via the Web are all low-cost or no- cost ways to implement some of these changes. Stop for a moment amidst all of your work, take a breath and celebrate how far we’ve come.</p>
<p>And ponder then how we might move forward? What traits are important for these new channels of learning? I would argue that the following characteristics are key to creating an effective 21st century learning experience:</p>
<p><strong>Curiosity: </strong>Be curious with your students. Promote curiosity as a means of learning with teachers and administrators.</p>
<p><strong>Exploration: </strong>Give students the necessary ideas and the tools to work with, then step back and let them explore. Stand by as a guide as they navigate new waters.</p>
<p><strong>Transparency and openness: </strong>Work to build a library within your school that’s open and transparent. Involve everyone in decisions and keep them informed. Start that <em>From the teacher librarian’s desk blog </em>for your students, teachers and parents.</p>
<p><strong>Creativity: </strong>Offer as many outlets for student creativity as possible. Provide tools and space and let imaginations soar. Share the results with everyone as well.</p>
<p><strong>Flexibility: </strong>Rigid rules and overly structured procedures dampen the creativity and ‘just in time’ nature of our work. Be flexible with students and teachers and encourage the same from them.</p>
<p><strong>Play = learning: </strong>Make space and allow time for ‘play’ in your library. It might be interactive gaming on a Wii, an online scavenger hunt centered on science or maths or a problem-solving contest built around information literacy. Launch a <em>23 things </em>for your teachers and administration as well — then expand to students and parents. Let students help create the modules for their parents!</p>
<p><strong>Continuing the journey</strong></p>
<p>At the ASLA XXI Biennial Conference, I spoke about these topics and interacted for the day with some excited librarians from all over Australia. We sat in the conference centre lobby after my presentations and discussed how to proceed. I was reminded of the slide in my talks of a road disappearing into the horizon. How do we move forward into an unknown future?</p>
<p><strong>Break	down	barriers: </strong>What roadblocks have you encountered? Money? Access? Strict rules about content? Work within your school’s structure to educate teachers and administrators about the value of emerging	technologies.	Perform a ‘kindness audit’ of your library space to see what your students see. Posted rules made up of ‘No this’ and ‘No that’ are not encouraging to	the	young	learner’s	heart.<a href="http://tametheweb.com/wp-content/uploads/2010/03/nogames.png"><img class="alignright size-medium wp-image-6054" style="margin: 5px;" title="nogames" src="http://tametheweb.com/wp-content/uploads/2010/03/nogames-300x224.png" alt="" width="300" height="224" /></a></p>
<p><strong>Develop your own personal learning network (PLN): </strong>Find the online spaces — a virtual community for TLs, blog networks, Twitter friends in the profession — and learn from them. Constantly update your PLN with new and opposing voices to encourage your own critical thinking. This will guide your growth as you bring about change.</p>
<p><strong>Use evidence: </strong>Use studies noted above, books like Born Digital and supporting materials, blog posts or tweets from your PLN to demonstrate the power and potential of online collaboration. Research concerning Australian youth — including Indigenous youth — would be timely and telling. Seek it out or do some yourself. Report to all of us.</p>
<p><strong>Explore play for yourself: </strong>If you haven’t had a chance to participate in a <em>23 things </em>or Learning 2.0 program, find one online and DIY! Set aside 20–30 minutes of professional development time weekly during the school year or break to be curious about some of the tools you might not have used. Or band together with other TLs in your area, state or nationally to offer a program for everyone.</p>
<p><strong>Be selective: </strong>Use what fits best with your library and students. A focus on writing might include student	blogging	opportunities via a WordPress MU installation onsite. A focus on creativity might include a small, inexpensive video camera	and	editing	software so	your	students	can	explore digital storytelling or reporting.</p>
<p><strong>Know it’s okay to fail: </strong>One impact of the gaming generation is the mindset that it’s okay to make a mistake, learn from it and go on with new knowledge in a different direction. Talk about these ‘failures’ within your PLN and share what you’ve learned. Others may have insights or may benefit.</p>
<p><strong>Don’t be afraid to change: </strong>The way it’s always been done does not have to be the way it will always be done. The biggest change right now is not technology but of mindset. Set an example. ‘Bring it on.’</p>
<p><strong>Be persistent: </strong>Keep doing all of the above to hone your craft and add to your storehouse of evidence, facts and proven results. Meet resistance with a kind but firm push the other way. Educate everyone every chance you get: administrators, governing bodies, parents and so on.</p>
<p>The potential is there for a great future for the school library. Recently, I was asked to describe my vision of the role libraries will play for learners. I imagine the school library, public library and academic library forming a connected web of support and service for learners as they grow. Learning will happen everywhere in collaborative spaces and online.</p>
<p>Successes will be shared. Learning from failures will be shared as well.<strong> It will truly be a celebration.</strong></p>
<p>Download a PDF of the article here: <a href="http://tametheweb.com/wp-content/uploads/2010/03/Michael-Stephens-pp5-8.pdf">Michael Stephens pp5-8</a></p>
<p>The presentation at ASLA this article is based on is here: <a href="http://tametheweb.com/2009/10/01/thanks-australian-school-library-association/">http://tametheweb.com/2009/10/01/thanks-australian-school-library-association/</a></p>
<p><strong>References</strong></p>
<p>Australian School Library Association (ASLA) 2009, <a href="http:// www.asla.org.au/advocacy/ mediarelease-May09.htm">http:// www.asla.org.au/advocacy/ mediarelease-May09.htm</a></p>
<p>Clyde, LA 2004, ‘Weblogs — are you serious?’ <em>The Electronic Library</em>, vol. 22, issue 5, pp. 390–392.</p>
<p><em>Herald Sun </em>2009, ‘We’re Gen-Y and we care’, <a href="http://www. heraldsun.com.au/opinion/ were-gen-y-and-we-care/story- e6frfhqf-1225778349502">http://www. heraldsun.com.au/opinion/ were-gen-y-and-we-care/story- e6frfhqf-1225778349502</a></p>
<p>Pew Internet &amp; American Life Project 2008, <em>Writing, Technology and Teens</em>, <a href="http://www.pewinternet.org/pdfs/ PIP_Writing_Repot_FINAL3.pdf">http://www.pewinternet.org/pdfs/ PIP_Writing_Repot_FINAL3.pdf</a></p>
<p><em>The Age </em>2009, <a href="http://www.theage. com.au/national/social-networking- lures-teenagers-to-internet-20090708- ddew.html">http://www.theage. com.au/national/social-networking- lures-teenagers-to-internet-20090708- ddew.html</a></p>
<p><strong>Additional resources</strong></p>
<p><a href="http://tametheweb. com/2009/10/29/the-hyperlinked- library-adapted-for-anangu-people">http://tametheweb. com/2009/10/29/the-hyperlinked- library-adapted-for-anangu-people</a></p>
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		<title>SLA IT Bulletin: Digital Focus: Michael Stephens</title>
		<link>http://tametheweb.com/2008/10/24/sla-it-bulletin-digital-focus-michael-stephens/</link>
		<comments>http://tametheweb.com/2008/10/24/sla-it-bulletin-digital-focus-michael-stephens/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 01:44:45 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[Library Technology]]></category>
		<category><![CDATA[LIS Education in the 21st Century]]></category>
		<category><![CDATA[Michael's Musings]]></category>
		<category><![CDATA[Michael's Writing]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=4123</guid>
		<description><![CDATA[<p>The kind folks at SLA IT Bulletin Digital Focus have given me permission to reprint the interview they did with me last summer here at TTW as part of my digital portfolio. I really appreciate it.</p> <p>Interview with Michael Stephens – Assistant Professor, Graduate School of Library and Information Science, Dominican University</p> <p>For those who [...]]]></description>
			<content:encoded><![CDATA[<p><span><em>The kind folks at </em><a href="http://units.sla.org/division/dite/bite/2008/bITeSummer2008.pdf"><em>SLA IT Bulletin Digital Focus</em></a><em> have given me permission to reprint the interview they did with me last summer here at TTW as part of my digital portfolio. I really appreciate it.</em></span></p>
<p><span><strong>Interview with Michael Stephens – Assistant Professor, Graduate School of Library and Information Science, Dominican University</strong></span></p>
<p><span><strong>For those who may be unfamiliar with you or your work, could you provide a professional description of yourself?</strong></span></p>
<p><span>I’ve worked in libraries and LIS education for 18 years. My public library career spanned 15 years, and included positions in Audio Visual, Reference,  and Networked Resources. Throughout that time I was using technology and teaching staff and our public to do the same. I saw the advent of our public library’s first Internet connection and jam-packed lecture-style “What is the Internet?” sessions all the way through launching the SJCPL blog in 2003. The opportunity to teach as an adjunct in the Indiana University SLIS program also put me on the path toward the PhD: in 2004, I was awarded an IMLS-funded fellowship to the doctoral program at the University of North Texas’ Interdisciplinary Information Science program. I joined the Dominican GSLIS faculty in the Fall of 2006a and just completed my second year of full time teaching. I love it! </span></p>
<p><span>Running parallel to the professional timeline above is the fact I started my blog Tame the Web on    April 1, 2003. Since then, my blogging life has grown as well. TTW just turned 5 and I’ve been blogging for ALA TechSource since 2005. I also found my way to Flickr, my favorite social site of all, and to LastFM, Facebook, and YouTube. I still use Flickr the most and enjoy the engagement with others in the professions as well as others who share my interests outside of libraries.</span></p>
<p><span>I also do a lot of speaking around the US and internationally. It does my heart good to get to present some of my thinking to others and hopefully inspire them. I usually end my talks with something like: “Go forth! Make libraries better!”</span></p>
<p><span>I did seven presentations in five Australian cities this spring, sponsored by the library consortium there. It was truly life-changing to travel that far and get to interact with library folk. I learned a lot and also realized we all face many of the same challenges, no matter where we are.</span></p>
<p><span><strong>As someone who is involved in library education, how are you helping to develop the next generation of librarians?  What do you believe the future of library education will look like?</strong></span></p>
<p><span>One thing that brought me to Dominican was the emphasis on truth and service in the university’s mission and philosophy. I think it fits well with my personal philosophy of teaching. Preparing new graduates to deal with constant change, use emerging technologies to further the mission of their institutions, and meet the needs of library users while never losing sight of our foundational values and principles is very important to me as an LIS educator.</span></p>
<p><span>I wrote about this at TTW as part of a meme that asked educators to share what they want for their students. I want my students at Dominican and any of librarians I talk to to realize what great opportunities there are for libraries and librarians in this ever-changing world if we pay attention to these skills:</span></p>
<p><span>If we learn to learn, it doesn’t matter that this week’s hot technology is <a href="http://twitter.com/mstephens7"><span>Twitter</span></a> and next week’s even shinier tool is something else. We can still figure it out, use our foundational knowledge to make sense of it and decide if it works in our situation. I teach blogging in many of my classes but the real skill I want my students to get is that they can master any technology/system I put in front of them or their new employers may put in front of them and make it work. Blogging is just the vehicle, like using any of the tools we cover in tech-based classes. If we look at current job descriptions right now, some employers are asking for experience with  social tools, open source software, and “emerging trends.” If I can give students a learning laboratory or sand box to try some technologies in the context of meeting a library’s mission or designing a new service (complete with planning, implementation and evaluation), then I’m preparing them for what they will encounter in practice.</span></p>
<p><span>If we adapt to change, we aren’t thrown every time the world shifts. That’s one of the most important things I think we could do for students in LIS education &#8211; show them that everything will change. What we’re doing in now in libraries is similar but still very different than what folks did 50 years ago. Think about the next 50 years. What’s going to happen when models like the Maricopa County “Deweyless” library or user-based tagging in the catalog really go mainstream. Should we still be teaching curriculum from the 80s? The 90s? I think not. So this  one goes double for LIS educators. I need to stay on the curve (hopefully ahead of it) to keep changing course specifics to adapt to each shift we go through.</span></p>
<p><span>If we scan the horizon, we’re trendspotting for the future. I am so inspired by the librarians who try new things, who look outside the field and bring things back.  If we become trendspotters, we have a good chance of creating the next big thing.  We might simply ponder, for example, what the popularity of a certain technology might do to library service.  Or what bigger trends will mean to libraries in the next 10-20 years. I watch Apple, Starbucks and Borders right now amongst many others. Couldn’t we have a genius bar in our libraries (I know the library in Delft does!)? Couldn’t we tap into marketing the “third place” the way Starbucks does so well. And isn’t there a place for the new concepts Borders will be offering: digital downloads, media creation, etc.</span></p>
<p><span>If we make sure to be curious about the world, it makes all of the above super easy. Ask questions. What are things going the way they are?</span></p>
<p><span>If my students leave my classes as curious librarians ready to figure out the next big thing and make it work in their libraries, then I am doing my job.</span></p>
<p><span>The future of LIS education? Great question that I often wonder about myself. We go in cycles: an ALA president or two will make it a focus for their year in office and then the next president is on to something else. A library school will make great inroads into a new area of tech (like San Jose State University’s SLIS Island in Second Life) or improved distance education. And along the way we’ll have lots of conversations about the impact of technology on education in general. What does this mean for LIS education in 10 years? Library school needs a shake-up. Let’s do a complete review of curriculum. If we’re starting to rely more on outsourcing, do we need a full semester of AACR2? We should integrate ever-evolving technology into our courses and teach the students how to manage that change</span></p>
<p><span>Much of your work is dedicated to the use of technology in libraries.  What influenced your decision to focus on this subject?   Why did you decide to become active in the field?</span></p>
<p><span>I’ve always been drawn to technology &#8212; all the way back to my first Apple IIc. It excites me to see how technology can help us extend ourselves creatively and socially. I used my first computer to write up my papers at IU and to participate in the not yet online fan communities I belonged to. I mailed things to people then!</span></p>
<p><span>The online services and the Internet made this oh so much easier. I vividly remember those early days of discovering what people put up on their first web page. My learning was framed by popular culture: X-Files fan sites, lyrics servers, movie pages, and the more personal pages of those early Web citizens. </span></p>
<p><span>Look at how far we’ve come in a little over 15 years. The opportunity to participate and extend yourself online into a community based on your interests is there for the taking.</span></p>
<p><span><strong>What does Library 2.0 mean to you?  In your opinion, will there be a Library 3.0 to follow?</strong></span></p>
<p><span>Library 2.0 is a philosophy of library service discussed, dissected and diluted throughout the profession for almost three years. It’s a way of describing a conversation &#8211; a very important one that addresses how the physical and virtual space of the library is presented, how policies are created, and how services will be be evaluated and changed according to user participation. The name spoke to me &#8211; it worked. I’ve written about it. But it was also just a way to describe the conversation. We’ve come a long way in the discussions. I think the term will describe a moment in time when we realized how quickly the world was changing and libraries needed to repsond. It’s happened before. It will happen again.</span></p>
<p><span>I taught a seminar on Library 2.0 this last semester with three components: an exploration of emerging technologies in libraries, a focus on the physical space and library policy, and readings from LIS theorists and Web 2.0 experts. I was pleased to see my students discover Michael Buckland’s manifesto on redesigning library services, the way I did when I was writing my dissertation. What I wanted them to take away was a that “bigger picture” view: it’s not just a blog on the library Web site but capability for collaboration and participation behind it.</span></p>
<p><span>I’m sure we’ll see someone somewhere attempt to use Library 3.0 as a means to sell something, get people to a conference or some such. I don’t think it will stick like L2 has. I do agree, however, with Dr. Wendy Schultz, who also wrote a piece for OCLC NextSpace magazine where I wrote about Librarian 2.0 &#8212; it will be a progression to a more evolved space fully grounded in the library tradition &#8211; “the knowledge spa.”</span></p>
<p><span>Some libraries are slow to adopt technological solutions like Web 2.0 software because they question the value its use can contribute to an organization.  What are your thoughts on this? </span></p>
<p><span>I would tell them to look at the library mission and vision statements. Is there a statement about promoting access or offering technologies to meet the changing needs of the user? If so, that’s a perfect reason to explore what 2.0 tool might work well for fulfilling that mission. Blogs work well &#8211; and you don’t even have to call them a blog. A blog can become an easy to configure content management system that hosts all of your content. To me, it’s a good fit for many libraries that want to save time with their Web presence. </span></p>
<p><span>Another reason that libraries should be participating is because of the importance of content. In NextSpace, I urged library folk to understand content. “This librarian understands that the future of libraries will be guided by how users access, consume and create content. Content is a conversation as well and librarians should participate. Users will create their own mash ups, remixes and original expressions and should be able to do so at the library or via the library’s resources. This librarian will help users become their own programming director for all of the content available to them.”</span></p>
<p><span>Seattle Public Library has a list of  aims to fulfill the library’s mission on the web site. One of them states that the library will provide:</span></p>
<p><span><em>Appropriate technology to extend, expand and enhance services in every neighborhood and ensure that all users have equitable access to information.</em></span></p>
<p><span>That says to me that the library should be striving to offer access to social software as well as use the same tools to put services where the users are working and living online. Some folks may be curious and want to explore YouTube or Facebook, others may want guidance in the form of a library program about the benefits and dangers of the new online world, while some may want to create something new and send it out into the social networks. All of these things should be an option at the library. It pains me to see the other side of the coin: libraries blocking access to social sites for various reasons: perceived lack of bandwidth, inappropriate use of resources, or because it was making teenaged users rowdy/aggressive. See my discussion of such a ban on teenagers in my hometown of Mishawaka, IN at Tame the Web.</span></p>
<p> </p>
<p><span><strong>How do you keep yourself informed about changes in technology and in the information profession?  What resources do you rely on most?</strong></span></p>
<p><span>I rely on the web and my RSS feeds for a lot of my keeping up. I monitor a lot of librarian’s blogs because the conversation is so rich and deep as well as many blogs outside our field. Since coming to Dominican I’ve added feeds from higher ed resources as well. I read but not as much as I’d like. Summer 2008 is mine to get caught up with the stack of books I’ve been collecting. </span></p>
<p><span>I also listen to as many folks as I can when I’m travelling to speak or attend a conference. Those conversations &#8211; voices from the field &#8211; are very important to me because each year the goes by I am another step away from practice. I can’t effectively teach if I don’t understand what it’s like in the trenches. </span></p>
<p><span>I was sad to see Business 2.0 go out as a monthly magazine, but I religiously subscribe to Wired, Fast Company, MIT Tech Review and Entertainment Weekly. Each one of these keeps me informed in different ways.<br />
</span></p>
<p><span>Will technology ever replace the librarian?  If not, what influence will technology have on the future role of the information professional?</span></p>
<p><span>Librarians will never be replaced. The job titles, duties and locales may evolve, but the foundational values and ethics of the profession will stay the same. </span></p>
<p><span>The most wonderful think about emerging technologies is many of them bring the librarian to wherever the user is online. So our humanity can come through &#8211; it’s not just a box on the library Web site &#8211; it’s a person you are talking to. The library is human is one of my favorite points about the evolving, hyperlinked library. Human conversations and the human touch are valuable assets to libraries.</span></p>
<p><span>Just as other professions evolve, so will ours. I’m excited to see libraries in 10-20 years. </span></p>
<p><span><strong>In your opinion, how can today&#8217;s librarian contribute to the innovation of the field?  What suggestions would you have for those who are interested in making an impact on the profession?</strong></span></p>
<p><span>Today’s librarian in any library setting can contribute in many ways: exploring emerging trends and applying them to libraries is just a beginning. I’d advocate for librarians interested in creating change to find a social network &#8211; the Biblioblogosphere, Facebook, etc &#8212; and participate. Comment on others work, create posts or content, etc. I’d urge new grads and LIS students to find a mentor who’ll help and encourage. I’d urge librarians and LIS educators to be a mentor in every possible way.</span></p>
<p><span>To make this work I’ll address library administrators for just a moment: PLEASE create a climate of innovation, trust and forward-thinking in your libraries so your staff can innovate and try new things. Support and radical trust must come from the top for these things to be successful. You don’t have to know every little thing about technology just let your staff report out as needed, let them prototype and just say “yes.”</span></p>
<p><span>Personally, I would suggest to anyone wanting to make an impact on the profession that they do good work, learn from mistakes, play well with others, and report on their successes and failures. Library bloggers are alive and well and there will always be room for another reasoned and pragmatic voice. As for this interview, if it inspires librarians to share their ideas and &#8220;pay it forward&#8221;, I will be deeply satisfied.</span></p>
<p><span>Links:</span></p>
<p><span>Michael Buckland: <span><a href="http://sunsite.berkeley.edu/Literature/Library/Redesigning/html.html">http://sunsite.berkeley.edu/Literature/Library/Redesigning/html.html</a></span></span></p>
<p><span>Wendy Schultz: <span><a href="http://www.oclc.org/nextspace/002/6.htm">http://www.oclc.org/nextspace/002/6.htm</a></span></span></p>
<p><span>Stephens on Librarian 2.0: <span><a href="http://www.oclc.org/nextspace/002/3.htm">http://www.oclc.org/nextspace/002/3.htm</a></span></span></p>
<p><span>Stephens on Mishawaka Library Ban: <span><a href="http://tametheweb.com/?s=Mishawaka">http://tametheweb.com/?s=Mishawaka</a></span></span></p>
<p><span>Seattle PL: <span><a href="http://www.spl.org/default.asp?pageID=about_mission">http://www.spl.org/default.asp?pageID=about_mission</a></span></span></p>
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		<title>Taming Technolust: Planning in a Hyperlinked World</title>
		<link>http://tametheweb.com/2008/10/22/taming-technolust-planning-in-a-hyperlinked-world/</link>
		<comments>http://tametheweb.com/2008/10/22/taming-technolust-planning-in-a-hyperlinked-world/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 14:26:25 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Conferences & Presentations]]></category>
		<category><![CDATA[Librarian 2.0]]></category>
		<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[Library Innovators]]></category>
		<category><![CDATA[Library Technology]]></category>
		<category><![CDATA[Michael's Writing]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=3549</guid>
		<description><![CDATA[<p style="text-align: center;"></p> <p style="text-align: center;">I am particularly enjoying this slide this morning. </p> <p>Here are the slides as PDF from the original keynote file.</p> <p>Links for the presentation today:</p> <p>Technoplans Vs Technolust at Library Journal 2004</p> <p>Taming Technolust article at RUSQ: http://www.rusq.org/2008/08/18/taming-technolust/</p> <p>Links:</p> <p>ACRL Changing Roles</p> <p>&#8220;Let Go of Control&#8221; Cell Phone Sign: http://www.flickr.com/photos/travelinlibrarian/1924719853</p> <p>Brian Herzog&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span style="color: #0000ee; text-decoration: underline;"><a href="http://tametheweb.com/wp-content/uploads/2008/08/donedeal.png"></a><a href="http://tametheweb.com/wp-content/uploads/2008/08/donedeal.png"><img class="size-full wp-image-3552 aligncenter" title="donedeal" src="http://tametheweb.com/wp-content/uploads/2008/08/donedeal.png" alt="" width="500" height="330" /></a></span></p>
<p style="text-align: center;">I am particularly enjoying this slide this morning. <img src='http://tametheweb.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><a href="http://www.tametheweb.com/talks08/SirsiTechnolust.pdf">Here are the slides as PDF from the original keynote file.</a></p>
<p>Links for the presentation today:</p>
<p><a href="http://www.libraryjournal.com/article/CA474999.html">Technoplans Vs Technolust at Library Journal 2004</a></p>
<p>Taming Technolust article at RUSQ: <a href="http://www.rusq.org/2008/08/18/taming-technolust/">http://www.rusq.org/2008/08/18/taming-technolust/</a></p>
<p>Links:</p>
<p><a href="http://www.ala.org/ala/acrl/acrlissues/future/changingroles.cfm">ACRL Changing Roles</a></p>
<p>&#8220;Let Go of Control&#8221; Cell Phone Sign: <a href="http://www.flickr.com/photos/travelinlibrarian/1924719853">http://www.flickr.com/photos/travelinlibrarian/1924719853</a></p>
<p>Brian Herzog&#8217;s Signs: <a href="http://www.flickr.com/photos/herzogbr/2437165908">http://www.flickr.com/photos/herzogbr/2437165908</a></p>
<p>The Cluetrain Manifesto: <a href="http://www.cluetrain.com/">http://www.cluetrain.com</a></p>
<p><a href="http://tametheweb.com/?s=%22emerging+technology+committee%22">Emerging Technology Committee</a> @ TTW</p>
<p><a href="http://www.techsource.ala.org/blog/2006/09/building-a-better-beta.html">Michelle Boule on Beta</a></p>
<p><a href="http://dbl.lishost.org/blog/2007/07/03/applied-prototyping-designing-for-buy-in/">Prototyping from Brian Mathews</a></p>
<p>Transparency: <a href="http://www.libraryjournal.com/article/CA6457240.html">The Open Door Director</a></p>
<p>Trend Map: <a href="http://www.flickr.com/photos/ross/1082392674/">http://www.flickr.com/photos/ross/1082392674/</a></p>
<p>Open Source Software:</p>
<ul>
<li><a href="http://maisonbisson.com/oss4lib/">Casey Bisson&#8217;s LTR</a></li>
<li><a href="http://www.schoollibraryjournal.com/article/CA6582321.html">Karen Schenider on OSS in SLJ &#8220;Free for All&#8221;</a></li>
</ul>
<p><a href="http://plcmcl2-about.blogspot.com/">Learning 2.0</a> &amp; <a href="http://columbusmetropolitanlibrary.wordpress.com/">Learn &amp; Play @CML</a></p>
<p><a href="http://www.blyberg.net/2008/01/22/lets-be-curious-with-our-users/">Be Curious</a></p>
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		<title>Interview in SLA IT Bulletin</title>
		<link>http://tametheweb.com/2008/08/26/interview-in-sla-it-bulletin/</link>
		<comments>http://tametheweb.com/2008/08/26/interview-in-sla-it-bulletin/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 01:15:31 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Dominican University GSLIS]]></category>
		<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[LIS Education in the 21st Century]]></category>
		<category><![CDATA[Michael's Musings]]></category>
		<category><![CDATA[Michael's Writing]]></category>

		<guid isPermaLink="false">http://tametheweb.com/?p=3557</guid>
		<description><![CDATA[<p>Last spring, I was interviewed for the SLA IT Division:</p> <p>http://units.sla.org/division/dite/bite/2008/bITeSummer2008.pdf</p> <p>One of the question was about LIS education, and I thought I&#8217;d include it here:</p> <p>Question: As someone who is involved in library education, how are you helping to develop the next generation of librarians?  What do you believe the future of library education [...]]]></description>
			<content:encoded><![CDATA[<p>Last spring, I was interviewed for the <a href="http://units.sla.org/division/dite/bite/bite_new.html">SLA IT Division</a>:</p>
<p><a href="http://units.sla.org/division/dite/bite/2008/bITeSummer2008.pdf">http://units.sla.org/division/dite/bite/2008/bITeSummer2008.pdf</a></p>
<p>One of the question was about LIS education, and I thought I&#8217;d include it here:</p>
<p><span>Question: As someone who is involved in library education, how are you helping to develop the next generation of librarians?  What do you believe the future of library education will look like?</span></p>
<p><span><em>One thing that brought me to Dominican was the emphasis on truth and service in the university’s mission and philosophy. I think it fits well with my personal philosophy of teaching. Preparing new graduates to deal with constant change, use emerging technologies to further the mission of their institutions, and meet the needs of library users while never losing sight of our foundational values and principles is very important to me as an LIS educator.</em></span></p>
<p><span><em><a href="http://tametheweb.com/2008/04/26/meme-passion-quilt-or-what-i-want-for-new-librarians/">I just wrote about this at TTW as part of a meme</a> that asked educators to share what they want for their students. I want my students at Dominican and any of librarians I talk to to realize what great opportunities there are for libraries and librarians in this ever-changing world if we pay attention to these skills:</em></span></p>
<p><span><em>If we learn to learn, it doesn’t matter that this week’s hot technology is </em><a href="http://twitter.com/mstephens7"><span><em>Twitter</em></span></a><em> and next week’s even shinier tool is something else. We can still figure it out, use our foundational knowledge to make sense of it and decide if it works in our situation. I teach blogging in many of my classes but the real skill I want my students to get is that they can master any technology/system I put in front of them or their new employers may put in front of them and make it work. Blogging is just the vehicle, like using any of the tools we cover in tech-based classes. If we look at current job descriptions right now, some employers are asking for experience with  social tools, open source software, and “emerging trends.” If I can give students a learning laboratory or sand box to try some technologies in the context of meeting a library’s mission or designing a new service (complete with planning, implementation and evaluation), then I’m preparing them for what they will encounter in practice.</em></span></p>
<p><span><em>If we adapt to change, we aren’t thrown every time the world shifts. That’s one of the most important things I think we could do for students in LIS education &#8211; show them that everything will change. What we’re doing in now in libraries is similar but still very different than what folks did 50 years ago. Think about the next 50 years. What’s going to happen when models like the Maricopa County “Deweyless” library or user-based tagging in the catalog really go mainstream. Should we still be teaching curriculum from the 80s? The 90s? I think not. So this  one goes double for LIS educators. I need to stay on the curve (hopefully ahead of it) to keep changing course specifics to adapt to each shift we go through.</em></span></p>
<p><span><em>If we scan the horizon, we’re trendspotting for the future. I am so inspired by the librarians who try new things, who look outside the field and bring things back.  If we become trendspotters, we have a good chance of creating the next big thing.  We might simply ponder, for example, what the popularity of a certain technology might do to library service.  Or what bigger trends will mean to libraries in the next 10-20 years. I watch Apple, Starbucks and Borders right now amongst many others. Couldn’t we have a genius bar in our libraries (I know the library in Delft does!)? Couldn’t we tap into marketing the “third place” the way Starbucks does so well. And isn’t there a place for the new concepts Borders will be offering: digital downloads, media creation, etc.</em></span></p>
<p><span><em>If we make sure to be curious about the world, it makes all of the above super easy. Ask questions. What are things going the way they are?</em></span></p>
<p><span><em>If my students leave my classes as curious librarians ready to figure out the next big thing and make it work in their libraries, then I am doing my job.</em></span></p>
<p><span><em>The future of LIS education? Great question that I often wonder about myself. We go in cycles: an ALA president or two will make it a focus for their year in office and then the next president is on to something else. A library school will make great inroads into a new area of tech (like San Jose State University’s SLIS Island in Second Life) or improved distance education. And along the way we’ll have lots of conversations about the impact of technology on education in general. What does this mean for LIS education in 10 years? Library school needs a shake-up. Let’s do a complete review of curriculum. If we’re starting to rely more on outsourcing, do we need a full semester of AACR2? We should integrate ever-evolving technology into our courses and teach the students how to manage that change</em></span></p>
<p>Download the PDF to check out the whole piece. Thanks SLA IT Folks! <img src='http://tametheweb.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<item>
		<title>Taming Technolust: Ten Steps for Planning in a 2.0 World</title>
		<link>http://tametheweb.com/2008/08/19/taming-technolust-ten-steps-for-planning-in-a-20-world/</link>
		<comments>http://tametheweb.com/2008/08/19/taming-technolust-ten-steps-for-planning-in-a-20-world/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 14:19:59 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Librarian 2.0]]></category>
		<category><![CDATA[Librarians, Libraries & the Profession]]></category>
		<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[Library Innovators]]></category>
		<category><![CDATA[Michael's Writing]]></category>

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		<description><![CDATA[<p>I am the guest columnist for RUSQ&#8217;s Accidental Technologist this summer. The very cool thing is the full text of the piece is up and online at the RUSQ blog. Please take a look and let me know what you think. I wrote this last January while the snow and wind were raging outside my [...]]]></description>
			<content:encoded><![CDATA[<p>I am the guest columnist for RUSQ&#8217;s Accidental Technologist this summer. The very cool thing is the full text of the piece is up and online at the RUSQ blog. Please take a look and let me know what you think. I wrote this last January while the snow and wind were raging outside my window &#8211; I&#8217;m glad it doesn&#8217;t seem super dated by now.</p>
<p><a href="http://www.rusq.org/2008/08/18/taming-technolust/">http://www.rusq.org/2008/08/18/taming-technolust/</a></p>
<p>Here are some of my favorite parts:</p>
<p><em>A fact: new technologies will not save your library. New tech cannot be the center of your mission as an institution. I’m still taken aback when I hear of libraries spending money for technologies without careful planning, an environmental scan of the current landscape, and a complete road map for training, roll out, buy in, and evaluation. When the latest technology hits, are you keen to add it to your library, boosting the coolness factor? For example, buying every librarian on your staff an iPhone as a way to improve reference services is probably not going to be a wise solution. You may have some happy librarians, but that type of technolust does not well serve the organization.</em></p>
<p>Some of the Ten Steps:</p>
<p><em>3. Be transparent. Communicate and make decisions via open meetings and weblogs. Michael Casey and I advocate for transparent libraries based on open communication, a true learning organization structure, and quick and hon-est responses to emerging opportunities. “Transparency–putting our cards on the table–allows us to learn and grow, and it lets our community see us for all we are, including our vulnerabilities.”</em><sup><em>4</em></sup><em> This is incredibly important for management and administration. You are the ones that need to set the standard for open communication within your institution—walk the walk and talk the talk. I’m reminded of a talk I did at a larger, well-known library system, where five minutes in the director stood up and slipped out the back door. The staff took me out for drinks the night before and one said “we hope she stays to hear you. We can’t do anything without her approval and everything we put out on the Web is vetted through three departments.”<br />
Pilots and prototypes are great if they are just that. Don’t call it a pilot project if it’s already a done deal: signed contracts, “behind the scenes” decisions to go forward, or a “this is the way it’s going to be” attitude will crush any sense of collaborative planning and exploration for the library. It’s a slippery slope to losing good people to other institutions.</em></p>
<p><em>5. Spot trends and make them opportunities. Scan the horizon for how technology is changing our world. What does it mean for your AV area if iTunes and Apple are offering downloaded rental movies? What does it mean for your reference desk if thriving online answer sites are helping your students? What does it mean when Starbucks or Panera Bread becomes the wi-fi hangout in town for folks looking for access? Read outside the field—be voracious with tech magazines like Wired and Fast Company. Monitor some tech and culture blogs. Read responses to such technologies as Amazon’s Kindle, and ponder if it’s a fit for your users and your mission. Being a successful trendspotter is one of the most important traits of the twenty-first-century librarian. Be aware, for example, that thriving, helpful virtual communities, open-source software platforms, and a growing irritation with what integrated library system and database vendors provide libraries could converge into a sea change for projects like Koha and Evergreen. Who knows how close we are to that tipping point, but trendspotting librarians will be far ahead of the game.</em></p>
<p><em>8. Plan to plan. Instead of willy nilly emerging technology projects, plan to plan. Create timelines and audit progress. This takes project management skills, something LIS educators (like me) should be teaching in depth! We need expertise in bringing projects to completion. Your “Digital Strategies Librarian” or “Director of Innovation and User Experience” should have impeccable management skills and be able to see the big picture. How do you find that person if you don’t have one? Evaluate current jobs and duties of your library staff. What can be done to streamline workflows and free up hours for new duties and new titles. Find who is suitable, then guide projects and people well. Have effective meetings with action items and follow up. I spent more time in meetings when I became a manager in my former job than practically anything else. Planning projects focuses creativity. Meandering meetings sap creativity.</em></p>
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		<title>Article: Web 2.0, Library 2.0, and the Hyperlinked Library</title>
		<link>http://tametheweb.com/2008/03/22/article-web-20-library-20-and-the-hyperlinked-library/</link>
		<comments>http://tametheweb.com/2008/03/22/article-web-20-library-20-and-the-hyperlinked-library/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 22:14:25 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Michael's Writing]]></category>

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		<description><![CDATA[<p>Electronic Journal Forum : Web 2.0, Library 2.0, and the Hyperlinked Library</p> <p>Michael Stephens, Contributor and Maria Collins, Column Editor Stephens is Assistant Professor, Graduate School of Library and Information Science, Dominican University, River Forest, IL 60305, USA Collins is Assistant Head of Acquisitions, North Carolina State University Libraries, Raleigh NC 27695, USA</p> <p>Available online [...]]]></description>
			<content:encoded><![CDATA[<p>Electronic Journal Forum : <a href="http://dx.doi.org/10.1016/j.serrev.2007.08.002">Web 2.0, Library 2.0, and the Hyperlinked Library</a></p>
<p>Michael Stephens, Contributor and Maria Collins, Column Editor<br />
Stephens is Assistant Professor, Graduate School of Library and Information Science, Dominican University, River Forest, IL 60305, USA<br />
Collins is Assistant Head of Acquisitions, North Carolina State University Libraries, Raleigh NC 27695, USA</p>
<p>Available online 26 October 2007.</p>
<p>Abstract</p>
<p>Discussions surrounding the concepts of Web 2.0/Library 2.0 are increasing among the library community. This column outlines key principles behind Web 2.0 and provides a brief explanation of social tools, such as blogs, RSS feeds, podcasting, and wikis. The author also provides specific uses and applications of these tools within the library environment to illustrate the Library 2.0 concept. An open framework for library communication or hyperlinked library can result if Library 2.0 philosophies are fully utilized.</p>
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		<title>What Project Managers Should Know About Social Networking</title>
		<link>http://tametheweb.com/2008/01/09/what-project-managers-should-know-about-social-networking/</link>
		<comments>http://tametheweb.com/2008/01/09/what-project-managers-should-know-about-social-networking/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 21:07:31 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Library 2.0/Web 2.0]]></category>
		<category><![CDATA[Michael's Writing]]></category>
		<category><![CDATA[Top Tech Trends]]></category>

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		<description><![CDATA[<p>I&#8217;m currently finishing up an article for Reference &#38; User Services Quarterly about Technoplanning in a Shiny, Social World. This post speaks to many of my thoughts about project managament in libraries with social tools:</p> <p>http://www.ddmcd.com/managing-technology/what-should-project-managers-know-about-social-media-and-soc.html </p> <p>Tools and expectations regarding the manner in which people in organizations communicate and collaborate are changing. I have to [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m currently finishing up an article for <a href="http://rusq.org/"><em>Reference &amp; User Services Quarterly</em></a> about Technoplanning in a Shiny, Social World. This post speaks to many of my thoughts about project managament in libraries with social tools:</p>
<p><a href="http://www.ddmcd.com/managing-technology/what-should-project-managers-know-about-social-media-and-soc.html">http://www.ddmcd.com/managing-technology/what-should-project-managers-know-about-social-media-and-soc.html </a></p>
<p><em>Tools and expectations regarding the manner in which people in organizations communicate and collaborate are changing. I have to some extent addressed these issues in my “project management and blogging” research and consulting. The implications are broader than just blogging. While different groups and industries are accepting social media and social networking at very different rates, many organizations are also beginning to address how to adopt and manage social media and social networking. Such organizations are not limited to traditional tech-oriented and early adopter type firms.<br />
</em></p>
<p>&lt;snip&gt;</p>
<p><em>Those of us who have managed large projects know how important it is to carefully manage all project stakeholders, not just those directly assigned to the project full time. This is where social networking and collaboration tools can play a role, but the manner in which they impact both formal and informal communications needs to be considered. For example, there are certain top-down communications that need to be addressed to all or subsets of project staff. At the same time project team members will need — and want — to communicate with each other and with non-project staff on both project- and non-project-related matters.</p>
<p>So far this situation is pretty standard. One thing that makes the new tools different (e.g., enterprise-secure blogging and wikis, collaboration tools with workflow and group collaboration features, group chat and messaging, document sharing, bookmark and link sharing tools, etc.) is that they are now so easy to set up, manage, and use. Project specific business processes, workspaces, and directories that previously required IT department involvement can now be established and maintained by less technically proficient staff. Many of these staff may already be familiar with the increasingly powerful networking and knowledge sharing tools that are available on the public web and may, as a result, express impatience with the tools the enterprise makes available “behind the firewall.”</em></p>
<p>Read the whole post &#8211; it&#8217;s insightful and speaks volumes about how we might manage our own projects in libraries &#8211; and how IT is no longer the sole controller of what workgroups can do online.</p>
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		<title>Information Tomorrow</title>
		<link>http://tametheweb.com/2007/10/07/information-tomorrow/</link>
		<comments>http://tametheweb.com/2007/10/07/information-tomorrow/#comments</comments>
		<pubDate>Sun, 07 Oct 2007 21:55:21 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Michael's Writing]]></category>

		<guid isPermaLink="false">http://tametheweb.com/wordpress/?p=491</guid>
		<description><![CDATA[<p style="float: right; margin-left: 10px; margin-bottom: 10px"> </p> <p> Information Tomorrow</p> <p>Originally uploaded by mstephens7 </p> <p>Rachel announces Information Tomorrow at LISJobs. I was honored to write the chapter on the Read/Write Web in libraries.</p> <p>http://www.lisjobs.com/infotomorrow/index.htm </p> ]]></description>
			<content:encoded><![CDATA[<p style="float: right; margin-left: 10px; margin-bottom: 10px">  <a href="http://www.flickr.com/photos/michaelsphotos/1509036690/" title="photo sharing"><img src="http://farm3.static.flickr.com/2373/1509036690_0f30970483_m.jpg" style="border: 2px solid #000000" /></a></p>
<p><span style="font-size: 0.9em; margin-top: 0px"><br />
<a href="http://www.flickr.com/photos/michaelsphotos/1509036690/">Information Tomorrow</a></p>
<p>Originally uploaded by <a href="http://www.flickr.com/people/michaelsphotos/">mstephens7</a><br />
</span></p>
<p>Rachel announces <em>Information Tomorrow</em> at LISJobs. I was honored to write the chapter on the Read/Write Web in libraries.</p>
<p><a href="http://www.lisjobs.com/infotomorrow/index.htm">http://www.lisjobs.com/infotomorrow/index.htm</a><br />
<br clear="all" /></p>
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		<title>OCLC Newsletter</title>
		<link>http://tametheweb.com/2006/06/23/oclc-newsletter/</link>
		<comments>http://tametheweb.com/2006/06/23/oclc-newsletter/#comments</comments>
		<pubDate>Fri, 23 Jun 2006 18:12:19 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Michael's Writing]]></category>

		<guid isPermaLink="false">http://tametheweb.com/wordpress/?p=1052</guid>
		<description><![CDATA[<p style="float: right; margin-left: 10px; margin-bottom: 10px"> </p> <p> OCLC Newsletter</p> <p>Originally uploaded by mstephens7. </p> <p>http://www.oclc.org/nextspace/002/1.htm</p> <p>I was really happy to be asked to contribute to the new OCLC NextSpace on Web 2.0. Take a look. The folks who contributed blow me away with their ideas and insights. Don&#8217;t miss Dr. Wendy Schultz&#8217;s take [...]]]></description>
			<content:encoded><![CDATA[<p style="float: right; margin-left: 10px; margin-bottom: 10px">  <a href="http://www.flickr.com/photos/michaelsphotos/173330277/" title="photo sharing"><img src="http://static.flickr.com/49/173330277_4c4917d813_m.jpg" style="border: 2px solid #000000" /></a></p>
<p><span style="font-size: 0.9em; margin-top: 0px"><br />
<a href="http://www.flickr.com/photos/michaelsphotos/173330277/">OCLC Newsletter</a></p>
<p>Originally uploaded by <a href="http://www.flickr.com/people/michaelsphotos/">mstephens7</a>.<br />
</span></p>
<p><a href="http://www.oclc.org/nextspace/002/1.htm">http://www.oclc.org/nextspace/002/1.htm</a></p>
<p>I was really happy to be asked <a href="http://www.oclc.org/nextspace/002/3.htm">to contribute to the new OCLC NextSpace on Web 2.0.</a> Take a look. The folks who contributed blow me away with their ideas and insights. <a href="http://www.oclc.org/nextspace/002/6.htm">Don&#8217;t miss Dr. Wendy Schultz&#8217;s take on Library 4.0:</a></p>
<p><em>But Library 4.0 will add a new mode, knowledge spa:  meditation, relaxation, immersion in a luxury of ideas and thought. In companies, this may take the form of retreat space for thought leaders, considered an investment in innovation; in public libraries, the luxurious details will require private partners as sponsors providing the sensory treats. Library 4.0 revives the old image of a country house library, and renovates it: from a retreat, a sanctuary, a pampered experience with information—subtle thoughts, fine words, exquisite brandy, smooth coffee, aromatic cigar, smell of leather, rustle of pages—to the dream economy’s library, the LIBRARY: a WiFREE space, a retreat from technohustle, with comfortable chairs, quiet, good light, coffee and single malt. You know, the library.<br />
I’ll meet you there.</em></p>
<p>Take me to the Knowledge spa!<br />
<br clear="all" /></p>
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