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How American Libraries are Using New Tools for Public Relations and to Attract New Users

Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users – Second Survey November 2009 View more documents from Curtis Rogers. [...]

Glasgow Libraries Blocking Flickr, Twitter, YouTube

Christine Rooney-Browne writes:

http://www.slainte.org.uk/publications/serials/infoscot/vol7(2)/vol7(2)article8.htm

After filling out a customer comment card I posted about my experiences on my blog, Library of Digress. I received several comments from others expressing similar concerns in other local authorities. The Head of PR for Glasgow City Council, Colin Edgar, also commented and informed me that the problems with Facebook [...]

Emerging Leaders Group Creates ALA Connect Screencasts!

I am totally knocked out by the excellent work ALA Emerging Leaders Team I did on creating screencasts to highlight all the wonderful features of ALAConnect. As Web Advisory Committee chair, I became the group mentor but my schedule and duties didn’t allow much mentoring – but I knew they were in good hands [...]

Facebook Vs the Fortune 500

Gary Hamel notes: “The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation. At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy.” He offers a set [...]

Social Sites Blocked in Glasgow but City Council Uses Twitter!

Christine Rooney-Browne,  a PhD student based at the University of Strathclyde in Scotland, wrote back in March about her experience at  The Mitchell Library in Glasgow “soaking up the atmosphere from the latest Aye Write Book Festival:”

I had thought it might be a good idea to tweet about the events I attended but when I tried to [...]

News from Mishawaka Library on Facebook Ban

I was working last week on various writing projects and updating presentations when it struck me I should check in and see if my hometown library Mishawaka Penn Harris Public Library had relaxed the ban on Facebook and MySpace that I wrote about on TTW and that Michael and I covered in the our LJ [...]

Associations Using Twitter: CILIP’s “Epic FAIL” & Playing Nice

Do not miss this intriguing discussion that really speaks to the sea change were in.

Star here, with this post from Bob McKee, Chief Executive of the Chartered Institute of Library and Information Professionals (CILIP): (emphasis in bold mine)

http://communities.cilip.org.uk/blogs/cesdesk/archive/2009/02/18/all-of-a-twitter.aspx

There’s some twittering at present about whether CILIP has (or should have) any “official” presence on [...]

What Libraries Can Learn from Facebook

http://librarygarden.blogspot.com/2009/02/what-libraries-can-learn-from-facebook.html

Peter Bromberg wirites:

But I also think that librarians, at times, can be too knee-jerk about privacy issues, and I wonder if while looking at one end of the Facebook dustup (big corporation trampling on privacy rights) we might be missing some important lessons on the other end (big corporation letting customers control their [...]

Brian Mathews’ Column in Journal of Web Librarianship

Take a look at the pre-print articles he has in the queue:

http://www.lib.jmu.edu/org/jwl/socialeyes.aspx

I’m enjoying his original voice and insights – especially about the use of social tools by libraries. Take a look at the pre-prints. These pieces will surely be often-cited  as soon as they are published.

Failing at Social Marketing

http://www.stuntdubl.com/2009/01/12/social-marketing-failure/

1. You Chose the Wrong Channels 2. You Used the Wrong People 3. Your Content Sucked 4. Your Team Didn’t Believe in the Project 5. You Didn’t Execute 6. No one Trusted You 7. You Forgot about Search

Great insights for library folk who might be working at marketing their libraries in new [...]