Hello from ALA 2009, Chicago. I’ve just come from the Placement Center, located in the far-off land of McCormick Place South. Although this was the first time I’d ever ventured there, I have to admit that I walked away a bit disappointed. Twelve booths lined the ballroom—only two of which were academic libraries…only one of [...]
If librarians are ultimately responsible for marketing librarians and library services, then the schools that prepare future librarians must offer the necessary training. Right? Well, not really. Carol Tenopir of the University of Tennessee, Knoxville, School of Information Sciences, stated that library schools tend to emphasize the skills and knowledge that a librarian needs to [...]
Brandweek is saying that advertisements sent via SMS text are becoming a normal sighting among cell-phone users (38% of users recalled seeing them in the past few months). What really aggravated surprised me was the response to what could be viewed as an intrusive form of advertising:
Perhaps most encouraging for advertisers, says the report, “is [...]
We’ve said it time and time again as we continue to forefront Library 2.0: Meet the user where they are.
A friend passed this video off to me and I thought it was an excellent argument as to why 2.0 is essential–and most especially in the library field. We’re technology leaders, and if people are using [...]
While thumbing through my local newspaper I came across an article about the public library hosting a lecture and discussion concerning UFO sightings, particularly more recent events in observed in Tinley Park, IL.
Let’s be honest—you couldn’t have bribed me with enough cappuccinos to show up at this event. Not my groove—for sure. But it got [...]
I am very happy to give a shout out welcome to Katherine Johnson – our newest member of the TTW Contributor’s team.
Katharine Johnson is currently in her final semester at Dominican University, working with contemplative fervor toward an MLIS. This semester her courses consist of two independent studies, allowing her to devote the remainder of [...]
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