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Brandweek is saying that advertisements sent via SMS text are becoming a normal sighting among cell-phone users (38% of users recalled seeing them in the past few months). What really aggravated surprised me was the response to what could be viewed as an intrusive form of advertising: Perhaps most encouraging for advertisers, says the report, “is [...] This one time I had a Professor tell me you have to start something new at least once a month. Her idea was that we are these “perpetual discovery engines” Apply, apply, apply was a core tenet. The greatest ideas she believed came from remixing. School was this ultimate test of your [...] Some say that IM is on the verge of extinction and that forging into such territory for virtual reference so late in the game is a waste of a library’s energy. You can surely count me as one of those who agrees with that statement. I predict, as do many others, that [...] |
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