Via Janette at CAVAL.
Nice article from Jefferson Graham about YouTube in the USAToday from last Friday:
The new YouTube, more popular than ever, has a different look. Much, but not all, unlicensed content is gone, replaced by approved material from such producers as CBS, HBO, Showtime, Sony Television and Lionsgate.
Google-owned YouTube also has tossed aside its 10-minute-video limit rule. It is running full-length episodes of TV shows, starting with a test of three CBS-owned shows: Star Trek, MacGyver and Beverly Hills, 90210. The moves are a response to competition from sites offering full-length videos including Hulu, Veoh and blip.tv, which are gaining traction with viewers.
“YouTube is a clip culture,” says Jordan Hoffner, YouTube’s director of content partnerships. “But we saw that there was a demand for longer form, and a market that’s growing, so we decided to try it.”
Have you heard of 23 Things, the self-guided program for learning about 2.0 web technology? It was developed by Helene Blowers a couple of years ago at the Public Library of Charlotte and Mecklenburg County and since then has been adopted across the country by public and school libraries, districts, and even entire states. It consists of a number of “things,” or small exercises, that you do online to expand your knowledge of the 2.0 web and social networking, from blogs and podcasts to wikis and Twitter.
For a while now (and prodded by our Technology Editor, Kathy Ishizuka) I’ve realized it would be a great idea if all of us here at SLJ went through a “23 Things” like experience. After all, we are always writing about different 2.0 applications, shouldn’t we experience them as well? Walk the walk, talk the talk, and all of that…So I resolved that we’d do it this summer.
Then I got to thinking: if we’re going to do it, why not open it up and invite everyone to join us?
So that’s what we are going to do. But Iwe’re not going it alone; we’ve asked 2.0 guru, Dominican faculty member, and season trainer Michael Stephens to join us for the ride. Beginning Monday, July 21, Michael will author a blog here on SLJ.com that will lead us through the different exercises, offer guidance, answer questions, and even provide a little hand-holding. We’re calling it “All Together Now: A 2.0 Learning Experience.”
There’s no need to sign up–just show up. Again, we’ll begin on July 21 and wrap things up in early September.
I subscribe to Governing magazine electronically and usually read it shortly after the monthly is released. If you are not familiar with the magazine, it is probably the best publication currently out that addresses the most crucial issues facing state and local government. The June issue featured an article entitled Revolution in the Stacks: to appeal to a new generation some libraries are positioning themselves as places to create content, by Christopher Swope; pshew, but that is one long Library 2.0 subtitle.
Every new generation of librarians feel they are on the most cutting side of service. Many have yet to fund change so they fail to understand why institutional change can be slow. They have yet to learn that a measured response is much better than being a leader of the pack. They are frequently not held responsible when change is not successful so they risk nothing.
I salute the leaders of the pack. They get us thinking in new ways. Thank goodness for DOK, PLCMC, Georgia Tech, HCPL, Darien, etc. But I would agree that all libraries do not have to live at the bleeding edge of innovation. I urge those folks to follow the innovators and implement change when the time is right.
Here’s the link to Governing: http://www.governing.com/articles/0806libraries.htm
I have seen a lot of change in 30 years as a practicing librarian. Most of what gets passed off as new customer service ideas is just old ideas repackaged as new.
The ease of creating of digital information, the endless flow of ideas from the “crowd” of bloggers, YouTubers, Facebookers, etc, and the possibility for interaction online locally as well as globally has changed the way many folks do business, interact with government and engage with non-profits (among many others) cause me to disagree. We could never connect in the ways we can now. The mob is smart and it’s not going away.
Most of the real change comes in how to provide service with new formats. Just think of the challenges in how to store cassette, CD and long playing record versus book. If you ever handled ultrafiche – which put the Bible on a piece of film the size of your thumb – you begin to understand the interplay of lighting, electricity, equipment and patron use with the introduction of a new format. Unfortunately most of us cannot change library space at whimsy.
I’ve seen libraries that have created easily changeable spaces as they look to the future. Hopefully, more will follow suit when the time comes for new buildings or renovation. Planning flexible spaces may be one of the most important things we do as we go forward, including lighting, electricity and patron use. Part of that involves changing the mindset about what a library building is and could be without focussing on not changing because of space/facility.
Librarians have always worried about losing the young adult reader and needing to provide new services and space to keep them coming back. This is not new. I once chased a fellow out of a library for skating about on roller blades. I know if we had made the main stairwell a roller blade park, the kids would have been there. I would have probably bought a coke and sat during lunch watching them jump on the stair rail and skate down. I just did not think this was the creative content appropriate for the location.
Later: (emphasis mine)
There are new ideas about library service and some sound like fun. If you just convince your elected officials to give this library the money, we will be Wii-ing, You Tubing and blogging with the best. But libraries are still the bastions for ideas and they are important, and if at any time you feel that is not so then try reading Azar Nafisi’s Reading Lolita in Tehran. Somewhere on this globe people still die for a good book!
Ideas are important! All kinds – including those shared on a library blog or via a library YouTube contest.Or between strategizing youth at a game competetion hosted by the library. I hope the folks of Hall County respond that maybe some Wii, a blog and such might be useful. I’d especially think the young adult librarians there might find such tools useful.
Maybe the resources that will come from the $1 Million grant from Verizon to ALA for gaming will help folks understand the importance of this trend in libraries:
“In today’s technology-driven world, where learning does not stop at the classroom, the role of libraries in supporting literacy and learning is more critical than ever before,” said Verizon Foundation President Patrick Gaston. “Gaming for learning presents a tremendous opportunity for libraries to further literacy skills in children as well as adults.”
Maybe allocating just a bit of the Hall County Library budget for emerging digital tools for literacy and some exploration of Web 2.0 might be just the ticket for this library’s staff and ultimately, its users.
I’d post these comments about Mixson’s letter at the elink newsletter site, but I see no way to do so. I think I need some time anyway to ponder these points further. Take a look at the letter, and let me know what you think.
…there’s definitely lots going on with video, but I firmly believe most people spend so much time in their pyjamas they won’t want to be on video most of the time they spend online. It’s hard enough to get people to use their own names in discussion forms, blog and article comments.Someone sent us a link to this WordPress plugin the other day that allows people to make comments in blogs with videos. It’s kind of neat and perhaps the kind of thing we’ll be seeing more of soon. It’s complimentary to the Web 2.0 activity that already exists rather than something that replaces it. Personally, I think we’re more likely to see video, still photos, and text mingling more effortlessly on the web, rather than a situation where moving images dominate. The multi-media experience is much more effective for interactive story-telling. Text is just too effective and easy to lose the battle.
Don’t miss this conversation with Helene Blowers, part of the Allen County Public Library’s ongoing video series. Her points about unplugging and leadership are spot on.