Panera Bread in Mishawaka leads the Way



Via WiFi Network News :

http://stlouis.bizjournals.com/stlouis/stories/2003/08/04/daily20.html

"With the rollout off free Wi-Fi access, we are distancing ourselves from the revenue-based model others in the industry are embracing," said Ronald Shaich, chairman and chief executive, in a statement. "By offering this extra amenity, we hope to more fully meet the needs of our sophisticated and diverse consumer base."

Random observations:

1) I'm at Panera Mishawaka right now....

2) Free access rocks.... there's a Borders across the street with T-Mobile, but here it's free...

3) This publicity will increase visibility of WiFi in communities wherever an unwired Panera is located...

4) When they slice the onions every morning, the smell wafts over my booth and I shed a little tear... maybe of happiness for how liberatying this WiFi thing is and what an excellent business model this may turn out to be....

5) Am I a diverse consumer?

6) Nancy K at SJCPL rocks for sending me a mention of this news as well....

Posted: Sun - June 1, 2003 at 10:13 AM      


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