Libraries Surviving: Tech, Marketing, Community, PLACE
Via LISNews from a newspaper in Illinois:
"Libraries also are becoming a sort of cultural clearinghouse for information and a gathering place, Deane said.
"In the last few years, libraries have begun to think of themselves as a community center," he said.
And that is important, Hayden said, if libraries intend to survive.
"People are using the libraries for all sorts of different reasons," she said. "I think that trend will continue. We're trying to make sure we help that trend continue."
Yes indeed! I mentioned this at my endnote talk on the panel at IL. We have good grip on offering access and now we must all market ourselves and offer the community a place to gather (or retail environments will take that part over). I cannot stress how important a marketing plan is for any new service or existing service that may need a boost. Read this article and put it into your "what's the library world coming to" file.
Posted: Tue - December 9, 2003 at 07:57 AM