What is Your Message? What is the Medium?
Are you sending a unified message to your library users? SJCPL is working to just that! Our Web site , our spaces, our staff, our communication should all convey the message....
Jakob Nielson says:
I actually think that the message is the message. And the message is the medium as well, to a great extent, for intranets and Web sites. Users only care about the content and ignore all the fancy technology features that are so beloved of the people who work in the field. When a new page comes up, the first place people look is smack in the middle of the upper part of the page—where the content usually sits.
Okay people, this one is important...I have been pondering this for awhile and I feel pretty good about saying: Let's not get so caught up in how cool we can make our libraries' Web sites but what our message is...
What is your message? I know what Kalamazoo PL's message is : "Just Imagine..." Just imagine what the library can do for you...just imagine what you might find there... just imagine what cool stuff makes it easier to get to content... WOW.
Start thinking about your message....
Posted: Thu - August 21, 2003 at 06:39 PM