Tag Archives: starbucks

Starbucks Free* WiFi

Via a heads up from Evan T. Struble at Ohionet:
Thirsty for more business during the worst slump in its history, Starbucks will try to lure more customers by offering two hours of free AT&T Wi-Fi a day.

The Wi-Fi freebie will be available starting Tuesday to customers who purchase a minimum $5 reloadable Starbucks Card, register online for the Starbucks Rewards Card program, and use the card at least once a month. The two hours must be consecutive. New members also receive a voucher for a free drink.

Starbucks’ 7-year-old relationship with T-Mobile for Wi-Fi service is being phased out in 2008.

For the coffee chain, the move is an attempt to entice its shrinking customer base — cutting back on pricey treats during the economic downturn — to return. Traffic and sales have been shrinking for months as founder Howard Schultz searches for a way to revive the brand. He’s hoping the Wi-Fi freebie will attract more traffic to its 7,000 company-owned U.S. stores.

“Customers have let us know they want to be recognized for choosing Starbucks,” says Brad Stevens, vice president of customer relationships. Particularly, he says, at a time when “budgets are tight.”

Toward the end, a bit about the Starbucks card:

The Starbucks Card has become a behemoth — with more than $1 billion loaded onto cards last year.

Nearly 14% of all U.S. transactions at Starbucks are paid for using the Starbucks Card, says Stevens.

The card’s new rewards program gives Starbucks an opportunity to gather personal information on its best customers (if they opt in), including details on what they like to eat and drink, and even when.

Starbucks is trying to figure out ways to market individually to consumers based on those preferences. “The Holy Grail is to reward customers with exactly what they want,” says Stevens.

If you buy a scone each time you visit Starbucks, the chain is looking at programs that would reward you in the future with a free scone from time to time, he says.

Starbucks also is looking at ways to put card data on key fobs, cellphones and even travel mugs.

What do you think? How could a library card become a behemoth? I love the idea of doing every type of library transaction with a key fob – who’s made it so?

*Sort of free.. :-)

Starbucks asks for Feedback


Kyle sent this a few weeks ago and said “Please tell me you’ve seen this.” :-)

I actually had but had filed it away in an overflowing brain as the semester was ending. Take a look if you haven’t seen this: customer commentary meets DIGG meets blog meets “favoriting” meets Starbucks. Some ideas are chosen as “Under Review:”:

We’re very happy to point out that two of your most popular ideas have been put “Under Review” this week. Here they are:

DARK ROAST, ALL DAY, EVERY DAY! Bold coffee lovers, we hear you. In just three short weeks, your idea has rocketed to the number two spot (remember that popularity is based on a combination of votes and time on the site—less time with more votes equals more popularity). Dkrst, your efforts to lobby the group have paid off.

A Penny to Fight PKD This was one of the first ideas on the site to get real traffic and in more than six weeks, it’s held its place in the top five. So thanks to Sandra Andersen’s amazing generosity, a score of 26,860 and your 599 comments, it made it into review.

I know this type of system has been discussed for libraries. Has someone made it so?