Steven points to this article about blogs in corporations and it’s a good one:
http://www.marketingprofs.com/4/wreden5.asp
He urges us to apply it to library blog environments. I agree. Note:
“10. Develop an organizational content strategy now
Email, blogs, wikis, Web, voice mail, faxes, newsletters, advertising, PR. No wonder it is so hard for organizations to speak with the consistent voice that is so critical for branding. An organizational content strategy can ensure consistency, vibrancy and value for employees, customers, suppliers and others.”
WOW! Does your library blog exsist in its own vacuum? It shouldn’t. Library Web sites, blogs, fliers, cards, letterhead, everything should carry the same message and same voice. Guidelines for writing for the Web will help your blogging staff to be consistent and still satisfy their creative urges. I love Joe’s posts at the SJCPL Lifeline… He has his own voice but still maintains the goals of the Web site and out marketing plan.