http://www.davidleeking.com/2006/05/31/thinking-about-myspace-and-other-free-third-party-services/
David writes:
Am I saying that free things like MySpace, Flickr, Blogs, Wikis, etc are bad? No way! But I am saying that these new services need to fit into your library’s plan… don’t just set one up to “see what happens” or “just for kicks.” Think through a few things first:
What does your library plan to offer using this new service?
What are the library’s goals for establishing this new service?
Can the advertising be minimized by paying a fee or by choosing certain categories?
Does the service meet the library’s strategic goals?
Who’s going to maintain this new service?
And most important: if it’s successful – what’s next?
What a perfect list for planning forays into social software!