David King on MySpace Ads and some Questions for Planning


David writes:

Am I saying that free things like MySpace, Flickr, Blogs, Wikis, etc are bad? No way! But I am saying that these new services need to fit into your library’s plan… don’t just set one up to “see what happens” or “just for kicks.” Think through a few things first:

What does your library plan to offer using this new service?
What are the library’s goals for establishing this new service?
Can the advertising be minimized by paying a fee or by choosing certain categories?
Does the service meet the library’s strategic goals?
Who’s going to maintain this new service?
And most important: if it’s successful – what’s next?

What a perfect list for planning forays into social software!