http://theubiquitouslibrarian.typepad.com/the_ubiquitous_librarian/2006/11/sharing_via_itu.html
The Ubiquitous Librarian ponders using iTunes in academic libraries in some pretty darn cool ways:
How can libraries use this? Let’s put information literacy to the side for a minute, because sure, you could host tutorials and content about the library (itunes plays videos) but let’s think bigger. Last week we had Maya Angelou give a talk on campus, why not dump that video or podcast into an iTunes library—as well as other speakers and events? How about a weekly student interview series or alumni talks? How about sporting event replays or the coach’s talk show? How about short commercials highlighting different clubs, organizations, or services on campus?
And my favorite bit, TUL ties it to the bigger picture:
This hits two of my big themes: target the niche and immerse the library within the community.