Amazon Announces Askville

I’ve been utilizing my Amazon Prime account a lot this week – maybe that’s why I received this via email:

You’re Invited! As a valued Amazon customer, you’ve been specially picked to get an early look at a new website Amazon has just launched called Askville. Askville is a place where you can ask any question on any topic and get real answers from real people. It’s a fun place to meet others with similar interests to you and a place where you can share what you know. You can learn something new everyday or help and meet others using your knowledge. It’s new, and best of all, it’s free!

http://askville.amazon.com/askville/Landing.do?avctx=books
(Doesn’t work in Mac Safari!)

So it’s a social network Q&A type thing. I’ll be interested to read what the search engine folks have to say about yet another “Questions & Answers” site created by a big internet company. And couldn’t we do it better with our IM and other reference services and some MARKETING? Just askin’.