Thanks Steve! Thanks Apple


Thanks Steve!

Originally uploaded by mstephens7

I stayed up late last night watching much drama on the Apple support boards as outraged early adopters vented about the $200 price drop on the iPhone.

Over the course of an hour two or three domains went live in protest, hosting forums and collecting names for petitions. Apple board posters were kerfuffling back and forth with board managers who were deleting angry posts as fast as they would go up. It was fascinating and says a lot about the times we live in. Apple almost missed the Cluetrain on this one but now the company is making amends.

I am curious though if Apple hadn’t responded with a $100 credit how far this might have gone and how might it have damaged the company?