“Why the QR Code is Failing”


Aaron Schmidt shares a quote http://www.imediaconnection.com/article_full.aspx?id=30267 by way of John Gruber:

People will not adopt a technical solution that serves to replace a manual task, if that solution is less efficient than the manual task it replaces. How could we think that QR codes for marketing would work any better than CueCat? Did we not learn the first time?

Click through and read Sean X Cummings full article – he offers some interesting ideas for making QR codes useful.

My question – has any library or information organization actually researched successful use and adoption?