Daily Archives: April 18, 2004

Steven points to this article about blogs in corporations and it’s a good one: http://www.marketingprofs.com/4/wreden5.asp He urges us to apply it to library blog environments. I agree. Note: “10. Develop an organizational content strategy now Email, blogs, wikis, Web, voice mail, faxes, newsletters, advertising, PR. No wonder it is so hard for organizations to speak with the consistent voice that is so critical for branding. An organizational content strategy can ensure consistency, vibrancy and value for employees, customers, suppliers and others.” WOW! Does your library blog exsist in its own vacuum? It shouldn’t. Library Web sites, blogs, fliers, cards, letterhead, […]