He discusses how important buy in is for technology projects, especially administrative buy in!
One thing I can tell you is that I had (have) a director that supported and encouraged my creativity and staff that understand the value of the web. I think you could have all the talent in the world, but if you don’t have the support of people you work with and if they are not on board with where you want to go, then your talent will not reach it’s full potential.
Then, he ponders where we go from here….
The web is about the users. It’s about what they need and their data. I can cram all the features and cool programming I want into a site, but in the end it’s all for naught if it has no value to my users.
User-centered planning and buy in of staff and administration is a perfect combination. Throw in a programmer that gets this stuff and you’ve got the makings of a great Web presence.