Put simply: Instead of trying to make your library seem cool, be a librarian and do cool things.
This concept developed out of my experiments with blogs. I was using LiveJournal to communicate with friends and discovered the journals of several students. By “be-friending” them and following their lives, I was able to find a natural and meaningful channel to help them. This process was later streamlined and evolved into: The Ubiquitous Reference Model. I am trying to push this concept further in both the physical and virtual context.
This blog asks you to rethink the role and traditional values that librarians hold. This blog seeks to break the stereotype and explore the possibilities of a new identity. This blog asks you to step outside the library and become ubiquitous.