http://www.infotoday.com/cilmag/jun06/Gordon_Stephens.shtml
This month, Rachel rolls out some of the HOT social tools! And ITI puts the whole article online!!
You don’t have to jump into implementing every one of these ideas and services, but do think outside the basic library Web site box and about meeting your users where they are. Most of these options are in some way “social” in that they are designed to bring people together and to create community online. We talk so often about libraries building community, as being at the center of the community—it’s essential for us to participate in these online spaces that are becoming central to many of our patrons’ lives.
The best way to begin building your interactive and interesting online presence is to take a little time to play with some of these tools, with an open mind as to how you might use them in your own library.