Is Blogging dead? 3

Great discussion of blogging and the shift to social networks:

In truth, the real opportunities for building authority and buzz through social media have only just begun. You simply have to look and see where things are going instead of where they’ve been.

Value will always be key. And I think you’ll find that the migration of pure social chatter off of blogs and onto social networking applications is a good thing for the rest of us who are looking to build businesses powered in whole or in part by blogs.


Then suddenly, along comes stuff like Twitter and Facebook… et Voila! Suddenly, social networks start being successfully created without the “A-Listers” having to act like “Hubs” [or “Human Social Objects”, if you want to get REALLY technical]. Suddenly, the need for A-listers to arbitrate “Who the Cool Kids are” [and who they aren’t] is rapidly and thankfully diminished.

I totally applaud this development. Whatever your blogging strategy may be, I personally believe that on average, you’re far better off going off to somewhere like Facebook and building your own social network with like-minded folk, based on your own collective interests, your own collective passions and own collective sense of merit, than loitering around the Blogopshere, waiting for some rockstar like Scoble, Arrington, Cory etc to link to you… and hoping in vain that the latter will somehow transform your life. It won’t. Just ask my blog buddies, Kent Newsome or Seth Finkelstein, who always have a sharp and and insightful word to say on the matter.

The time of the A-List is dead. Thank Christ. Not a moment too soon.

Fascinating stuff. Material ripe for research and pondering. There is great value in blogs — especially for libraries and librarians — but I agree with these folks that the other social tools complete the picture of what a thriving LIS community can do online.

3 thoughts on “Is Blogging dead?

  • John

    Blogs are not dead, just like 1990s-style web publishing isn’t dead, they’re just part of an ever-widening ocean on an expanding planet. I love Hugh’s take on things, but he’s always railed against the A-listers (of whom he is one, and I’m sure secretly loves being).

    The social network is many things to many people. I’m not sure that new social apps “complete the picture”, but they certainly make the web a more convoluted and interesting place.

  • rochelle

    You know, I have only half-jokingly told several people that blogging is dead, since coming back from ALA. I noticed a big shift with the advent of Twitter–in my own blogging habits and in my blog reading habits. Talking to a bunch of folks at Annual confirmed what I’ve been feeling. I heard several people talk about frequently clicking “mark all read” in Bloglines or other readers. I heard other folks talk about not reading anything over 3 paragraphs. And, I feel like I have gotten to know my online acquaintances far better from Twitter, Facebook, Meebo Rooms, than I did by reading blogs.

    I now cringe when someone suggests that a librarian or a library or a committee “start a blog.” A blog isn’t going to be an effective communication tool unless you really have something to say, unless you work hard at promoting it, unless you think about it beforehand. If you think you want to blog, start out at Facebook, LISNews, Ning, etc. If it sticks and you find that you have a readership, then think about striking out on your own.

    I’m still reading blogs–a lot fewer, though. I want fresh, startling, thoughtful, well-written posts. I guess they have taken the place of much of my journal reading, so I want GOOD STUFF. I see blogs as less useful for connecting than they might have been a year, or even six months ago. I am getting a lot out of the connecting and conversing I’m doing on Meebo, Twitter, Facebook–most of what goes on there is not blogworthy. They are, however, great sandboxes, mini think-tanks, micro-salons and community builders.

  • John

    Great point, Rochelle. I think what you’re approaching here is the inevitable self-selection that takes place online. I guess you could liken it to “Digital Darwinism” where you either need to be really good or really adaptable to remain relevant. The blogging “institution” is such a juggernaut that represents an efficient content-delivery system that I don’t see being replaced any time soon.

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