SMS to IM Reference

I stumbled upon this page from the American University Library showing their IM reference options, including a MeeboMe widget and a SMS to IM service (I’m sure that I saw it on somebody’s blog, or on some listserv — sorry, I don’t remember where). They have created an SMS to IM service where
users can text a message to a particular number and include the word “askaulibrary” in their message.

Nifty! Is anyone else doing this?

Glad for this link. And isn’t it amazing how IM and SMS Reference keeps popping up, making inroads into our service models?