Don’t miss Nancy Dowd’s shared presentation from CIL2008:
http://www.slideshare.net/ndowd/giving-your-marketing-a-second-life/
I was very happy to meet Nancy in person after our talk. I really appreciate what she does and her take on marketing in libraries. Her thoughts on transparency and the Old School are spot on and should be discussed.
Have you ever encountered an old school business that wants to control the message so much that the humanity, transparency and message itself gets muddled?