Don’t miss this article from Sarah Houghton-Jan and Aaron Schmidt:
While there are many quick, one-time things you can do to make your content findable, we’ll address those later. First, we have to make sure that there’s a reason to promote your library and its website. If you’re not offering relevant services or interesting content on your site, there’s really nothing to promote.
The most important and effective thing you can do to make your content findable and to draw people back is the most difficult: Make a good website. Creating a website is ridiculously easy, and it takes about 5 minutes to start a blog. Filling such sites with interesting content, however, takes skill, effort, and inspiration. Anyone can hit the “publish” button, but to learn about the interests of your community and to systematically present relevant content takes time. This is what you must do.
One way to approach the issue of content is to use the strengths of your library’s staff. Perhaps you have employees who are passionate about romance novels or get wired about fixing computers. This excitement will show through if you have them talk about their interests online. One great thing about public libraries is that almost anything in the world is within their scope of interest. Highlighting the expertise of individuals in your library not only can produce interesting content, but it can also illuminate the humans in your facility. This helps build relationships, one of the most important things librarians can do to promote themselves. Good content makes your website more findable because the better your content is, the more people will talk about it and link to it. These links are the lifeblood of Google’s PageRank. And you want links. Badly.
I’ll be adding this to course readings!