This post was written by Kasia Grabowska for last semester’s LIS 768: Library 2.0 & Networking Technologies class. Kasia has allowed me to repost it here. After doing brand monitoring research for the past few weeks, looking closely at Skokie Public Library (and not so closely at several other libraries), I decided to put together a list of “do’s and don’ts” for librarians on successfully utilizing social media. This is what I learned from doing brand monitoring and what I personally would recommend to libraries that are getting started with social media. Tip #1: Learn how to monitor your brand Join the RIGHT […]
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