Via a forward from Stephen Abram:
It’s all communication
Websites, intranets, message boards, email blasts, blogs, developer conferences, sales presentations, and CEO keynotes — it’s about communicating. It all matters. Whether it’s a blog, an e-news letter, or a presentation, what audiences and customers yearn for from organizations is authenticity and transparency, simplicity, and a real human, emotion-without-the-BS approach to communicating. A real conversation…for a change.