Daily Archives: May 21, 2006

2 posts

Read the Library 2.0 Manifesto

So much of the content over at the ALAL2 Blogs is incredible! Peter Bromberg blew me away today with his L2 Manifesto. He cross-posted at LG. Go here: http://librarygarden.blogspot.com/2006/05/thoughts-on-ala-bootcamp-l20-manifesto.html I zipped over to the wiki Peter put up and added these about the human voice and PR speak: Conversations flourish when participants use a human voice. Organizations need to learn to speak in a human voice. To speak in a human voice, organizations need to share the concerns of their communities.* Corporations can play too, but had better understand the conversation. We can tell corporate speak and PR mumbo jumbo […]

Markets Are Conversations

On the Minnesota tour, I spoke a lot about how libraries can learn from The Cluetrain Manifesto, which says: “These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to […]