I was honored to be asked by Brian Kelly to write a guest post for his blog UK Web Focus.
There are definitely benefits to administrative blogging. It might be the library is about to launch a new initiative or fund raising campaign. The use of a blog as a communication mechanism to deliver transparent news and plans seems like a good fit. Properly marketed and utilized – key for an such project – the blog can be a visible means to connect users to library policy-makers. It would also set a good example for others in the library who may not want to participate. Top-down buy-in is so important for technology projects and organizational shifts to occur – and the voice of the director, shared openly and honestly, is a step in a good direction. Human discourse from the top might be very welcome in many libraries, internally and externally. Open comments would allow discussion. This also makes the library and staff visible on the Web.
Read the whole article here: