Daily Archives: February 11, 2009

1 post

Trader Joe’s & Libraries

Great post from David Armano who looks at a customer-created video “commercial” for Trader Joe’s and urges the most cool grocery store not to crush the initiative. Instead, he offers sage advice that librarians should take to heart as well for content created by the public about their institutions: Listen There are close to 100 comments on the video and over 33,000 views of the video. Track all mentions and embeds of the video and listen to how people are responding to it. If Trader Joe’s isn’t using a conversation monitering service, go with the the tools available out there […]