EVERYThing will Change

LogoColors by widgetsandstone
LogoColors, a photo by widgetsandstone on Flickr.

Via one of my students, just discovered this campaign:



Various fluorescent colors of the campaign logo.

This was part of a marketing campaign to draw citizens to a visioning event to give their ideas on how the Chattanooga library system could be reinvented.

Other parts of the street marketing campaign were stickers, coasters and coffee cup sleeves — all done with the initial “Nothing Will Change” message, then followed by the altered “Everything Will Change” message. Ads direct mailers and web page were also part of the overall campaign.

The end result was a success, with over 200 people attending the visioning event (exceeding the 50 expected by the library consultants leading the event).