Great post at OPL Plus!
http://opls.blogspot.com/2006/01/just-give-customer-what-heshe-wants.html
That’s just what I’ve been saying. Our customers don’t want books or articles; they don’t even want information. Our customers want answers to their questions, solutions for their problems. If you provide answers and solutions, you’ll thrive. If you don’t….polish up that resume.