“Imagine a world where everyone was constantly learning, a world where what you wondered was more interesting than what you knew, and curiosity counted for more than certain knowledge. Imagine a world where what you gave away was more valuable than what you held back, where joy was not a dirty word, where play was not forbidden after your eleventh birthday.” Levine, Locke, Searls & Weinberger. (2001). The Cluetrain manifesto: The end of business as usual.
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50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority. Today, bloggers from all over the world are responding to the 95 points of the Cluetrain Manifesto, which is ten years old: “Cluetrainplus10 is a project to celebrate the 10 year anniversary of the manifesto. On Tuesday April 28, 95 bloggers around the world will each write a blog post on one of the 95 theses.” I chose #50, above, as one I might comment on because it speaks to the model I’ve been working on in my talks “The Hyperlinked […]
Kay wrote a paper for LIS768 on the Cluetrain ten years later. She graciously allowed me to post an edit here. Thanks Kay! Michael Today’s economic situation would seemingly make libraries indispensible. Yet with budget cuts, many libraries are threatened with cut backs and closings. The natural reaction, based on fear, would be to go into preservation mode. Instead, libraries need to be moving into innovation mode, viewing this time as a chance to move ahead and connect with the public that hasn’t been using them. The disenfranchised public wants to know how the library will be relevant to them […]
Just thinking about the Cluetrain and library managers/administrators this morning. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. Is your library steeped in a culture of paranoia?
This fascinates me. The Church of the Customer blog points out “The Not So Secret Shopper” who visited a Kohl’s Department store and found a mess. Cameraphone in hand, he documented the condition of the retail establisjment and blogged about it. http://heehawmarketing.typepad.com/hee_haw_marketing/2007/01/hurricane_kohs_.html The folks at Church of the Customer state: Here’s the thing: 156 million Americans use high-speed cellphone networks that allow them to take pictures like this and post them immediately to a blog where, naturally, they can spread. Pew estimates that 41 percent of American cellphone owners use their phones as content creation tools. That translates into about […]
http://library2.0.alablog.org/blog/_archives/2006/5/9/1944906.html I just posted this at the ALA L2 Blog: As we close our week of discussion about Librarian 2.0, let me ask you to ponder this: Cluetrain Manifesto Theses 53, 54, 55 There are two conversations going on. One inside the company. One with the market.In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. I think […]
You want us to pay? We want you to pay attention.
Organizational charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
Via a forward from Stephen Abram: http://presentationzen.blogs.com/presentationzen/2006/02/lessons_from_th.html It’s all communication Websites, intranets, message boards, email blasts, blogs, developer conferences, sales presentations, and CEO keynotes — it’s about communicating. It all matters. Whether it’s a blog, an e-news letter, or a presentation, what audiences and customers yearn for from organizations is authenticity and transparency, simplicity, and a real human, emotion-without-the-BS approach to communicating. A real conversation…for a change.
#76: We’ve got some ideas for you too: some new tools we need, some better service. Stuff we’d be willing to pay for. Got a minute? Yes indeed. And guess what? In our world, some tools are FREE!